Old Seng Choong (OSC) - Paragon
"Established in 1965, Old Seng Choong (OSC) is a heritage brand of Original Singapore Creations, with our inspiration taking root when Singapore became a culinary destination for its unique multi-racial heritage.
We offer traditional bakes to new heritage flavours."
Extra Info
Title: Old Seng Choong
URL Source: http://www.oldsengchoong.com/
Markdown Content:
Old Seng Choong
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- Original Heritage
SHOP & Savour
SHOP & Savour
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- Original Heritage
SHOP & Savour
Connect Now
Honoring Traditions,
Welcoming New Beginnings
Celebrate your baby’s milestone in style
Traditional Bakes
with a Modern Twist
_Now available at Buy 5 Get 1 Free!
_
Savoury, Sweet, and Uniquely Local Flavours
Explore a range of cookies that’s as unique as it is irresistible. Available at Buy 5 Get 1 Free*!
Timeless Bakes for Every Occasion
The perfect harmony of taste and tradition, crafted to celebrate life's sweetest moments!
A Christmas To Remember, A Taste To Cherish
Now at 15% OFF, available till 15 Dec!
Honoring Traditions,Welcoming New Beginnings
Celebrate your baby’s milestone in style!
Traditional Bakes with a Modern Twist
Now available at Buy 5 Get 1 Free!
Savoury, Sweet, and Uniquely Local Flavours
Explore a range of cookies that’s as unique as it is irresistible. Available at Buy 5 Get 1 Free*!
Timeless Bakes For Every Occasion
The perfect harmony of taste and tradition, crafted to celebrate life's sweetest moments!
TOP PICKS OF THE MONTH
Rum Ball
$18.80
ADD TO CART
Brandy Fruit Cake
$55.80
Sold out
Pandan Chiffon Cake
$22.80
ADD TO CART
Pandan Coconut
$22.80
ADD TO CART
Cereal Prawn
$22.80
ADD TO CART
Jeju Yuzu Chiffon Cake
$28.80
ADD TO CART
Twin Box Gift Set
$45.60
ADD TO CART
Crème Brulee Tart
$3.90
ADD TO CART
Truffle Char Siew
$4.50
ADD TO CART
THE ORIGINAL SINGAPORE TASTE
Founded by renowned local pastry chef Daniel Tay, Old Seng Choong, named after the well-loved Seng Choong Confectionery (estd. In 1965), pays homage to his father and the good O’Times of Singapore. With a harmonious visual and sensory blend on every Old Seng Choong package, the signature Singapore-inspired taste celebrates every eventful occasion, thriving to leave a traditional yet fun momentous footprint in every bite.
THE ORIGINAL SINGAPORE TASTE
Founded by renowned local pastry chef Daniel Tay, Old Seng Choong, named after the well-loved Seng Choong Confectionery (estd. In 1965), pays homage to his father and the good O’Times of Singapore. With a harmonious visual and sensory blend on every Old Seng Choong package, the signature Singapore-inspired taste celebrates every eventful occasion, thriving to leave a traditional yet fun momentous footprint in every bite.
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@OLDSENGCHOONG
🎄✨ 𝐌𝐞𝐫𝐫𝐲 𝐂𝐡𝐫𝐢𝐬𝐭𝐦𝐚𝐬 𝐟𝐫𝐨𝐦 𝐎𝐥𝐝 𝐒𝐞𝐧𝐠 𝐂𝐡𝐨𝐨𝐧𝐠! 🎁❤️ As we celebrate the joy of the season, we’re reminded of the simple pleasures—good food, cherished traditions, and the warmth of family and friends. ❤️ Thank you for letting us be part of your celebrations this year—we’re so grateful for your support! Here’s to a holiday full of cheer. 🥂🎉 #oldsengchoong #osc #老成昌 #OldSengChoongBakeOffConcept #freshbakes #现烤现卖 #supportlocal #sgfood #foodsg #sgfoodies #foodiessg #supportlocalfnbsg #supportlocalbakerysg #singaporebakery #sgbakery #sgbakes #SingaporeFood #BakeryPromotion #SingaporeEats #SGFoodPromo #SGFoodLovers #Christmas #christmas2024
A few hours ago
Happy Winter Solstice. May you have a joyous family reunion, full of love and laughter.❄️🥣 #OldSengChoongBakeOffConcept #freshbakes #现烤现卖 #supportlocal #sgfood #foodsg #sgfoodies #foodiessg #supportlocalfnbsg #supportlocalbakerysg #singaporebakery #sgbakery #sgbakes #SingaporeFood #BakeryPromotion #SingaporeEats #SGFoodPromo #SGFoodLovers #wintersolstice
December 21, 2024
𝐀𝐥𝐥 𝐨𝐮𝐫 𝐂𝐡𝐫𝐢𝐬𝐭𝐦𝐚𝐬 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐬 𝐚𝐫𝐞 𝐧𝐨𝐰 𝐟𝐮𝐥𝐥𝐲 𝐬𝐨𝐥𝐝 𝐨𝐮𝐭! 🎄🎁 Thank you for your incredible support and for making this season so memorable with us! #oldsengchoong #osc #老成昌 #OldSengChoongBakeOffConcept #freshbakes #现烤现卖 #supportlocal #sgfood #foodsg #sgfoodies #foodiessg #supportlocalfnbsg #supportlocalbakerysg #singaporebakery #sgbakery #sgbakes #SingaporeFood #BakeryPromotion #SingaporeEats #SGFoodPromo #SGFoodLovers #Christmas #christmas2024
December 19, 2024
🍫 𝐑𝐮𝐦 𝐁𝐚𝐥𝐥 𝐑𝐚𝐯𝐞𝐬 𝐀𝐫𝐞 𝐈𝐧!🌟 Our rich, boozy Rum Balls have customers coming back for more! ❤️ Don’t take their word for it—try them yourself! 🚨 Limited stock—don’t miss out! 🛒✨: Link in Bio #oldsengchoong #osc #老成昌 #OldSengChoongBakeOffConcept #freshbakes #现烤现卖 #supportlocal #sgfood #foodsg #sgfoodies #foodiessg #supportlocalfnbsg #supportlocalbakerysg #singaporebakery #sgbakery #sgbakes #SingaporeFood #BakeryPromotion #SingaporeEats #SGFoodPromo #SGFoodLovers #Christmas #christmas2024
December 17, 2024
👑 𝐀 𝐅𝐞𝐬𝐭𝐢𝐯𝐞 𝐓𝐫𝐞𝐚𝐭 𝐅𝐢𝐭 𝐟𝐨𝐫 𝐊𝐢𝐧𝐠𝐬! 🎄✨ This Christmas, indulge in the royal tradition of Galette des Rois—a flaky, buttery puff pastry filled with luscious almond frangipane. 🥧💛 🎁 Hidden surprise inside? Find the fève and crown yourself the star of the celebration! 👑 ⏰ Limited availability—order now to bring this French classic to your holiday table - Link in bio. #oldsengchoong #osc #老成昌 #OldSengChoongBakeOffConcept #freshbakes #现烤现卖 #supportlocal #sgfood #foodsg #sgfoodies #foodiessg #supportlocalfnbsg #supportlocalbakerysg #singaporebakery #sgbakery #sgbakes #SingaporeFood #BakeryPromotion #SingaporeEats #SGFoodPromo #SGFoodLovers #Christmas #christmas2024
December 14, 2024
𝐋𝐚𝐬𝐭 ☎️ 𝐟𝐨𝐫 𝟏𝟓% 𝐨𝐟𝐟 𝐟𝐨𝐫🎄𝐞𝐚𝐫𝐥𝐲 𝐛𝐢𝐫𝐝 Order NOW! - Link in bio. Don't miss out on exclusive deals and early access to holiday cheer! Promo ends 15 Dec 2024. #oldsengchoong #osc #老成昌 #OldSengChoongBakeOffConcept #freshbakes #现烤现卖 #supportlocal #sgfood #foodsg #sgfoodies #foodiessg #supportlocalfnbsg #supportlocalbakerysg #singaporebakery #sgbakery #sgbakes #SingaporeFood #BakeryPromotion #SingaporeEats #SGFoodPromo #SGFoodLovers #Christmas #christmas2024
December 11, 2024
Old Seng Choong – Tradition Meets Taste.
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Old Seng Choong Pte Ltd
GST REG. NO. 201540527H
2024 All rights reserved.
Terms & Conditions
Privacy Policy
Old Seng Choong Pte Ltd
GST REG. NO. 201540527H
2024 All rights reserved.
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