Old Seng Choong (OSC) - Paragon
"Established in 1965, Old Seng Choong (OSC) is a heritage brand of Original Singapore Creations, with our inspiration taking root when Singapore became a culinary destination for its unique multi-racial heritage.
We offer traditional bakes to new heritage flavours."
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Honoring Traditions,
Welcoming New Beginnings
Celebrate your baby’s milestone in style
Traditional Bakes
with a Modern Twist
_Now available at Buy 5 Get 1 Free!
Savoury, Sweet, and Uniquely Local Flavours
Explore a range of cookies that’s as unique as it is irresistible. Available at Buy 5 Get 1 Free*!
Timeless Bakes for Every Occasion
The perfect harmony of taste and tradition, crafted to celebrate life's sweetest moments!
A Christmas To Remember, A Taste To Cherish
Now at 15% OFF, available till 15 Dec!
Honoring Traditions,Welcoming New Beginnings
Celebrate your baby’s milestone in style!
Traditional Bakes with a Modern Twist
Now available at Buy 5 Get 1 Free!
Savoury, Sweet, and Uniquely Local Flavours
Explore a range of cookies that’s as unique as it is irresistible. Available at Buy 5 Get 1 Free*!
Timeless Bakes For Every Occasion
The perfect harmony of taste and tradition, crafted to celebrate life's sweetest moments!
TOP PICKS OF THE MONTH
Rum Ball
Brandy Fruit Cake
Pandan Chiffon Cake
Pandan Coconut
Cereal Prawn
Jeju Yuzu Chiffon Cake
Twin Box Gift Set
Crème Brulee Tart
Truffle Char Siew
THE ORIGINAL SINGAPORE TASTE
Founded by renowned local pastry chef Daniel Tay, Old Seng Choong, named after the well-loved Seng Choong Confectionery (estd. In 1965), pays homage to his father and the good O’Times of Singapore. With a harmonious visual and sensory blend on every Old Seng Choong package, the signature Singapore-inspired taste celebrates every eventful occasion, thriving to leave a traditional yet fun momentous footprint in every bite.
MORE ABOUT US
THE ORIGINAL SINGAPORE TASTE
Founded by renowned local pastry chef Daniel Tay, Old Seng Choong, named after the well-loved Seng Choong Confectionery (estd. In 1965), pays homage to his father and the good O’Times of Singapore. With a harmonious visual and sensory blend on every Old Seng Choong package, the signature Singapore-inspired taste celebrates every eventful occasion, thriving to leave a traditional yet fun momentous footprint in every bite.
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@OLDSENGCHOONG
🎄✨ 𝐌𝐞𝐫𝐫𝐲 𝐂𝐡𝐫𝐢𝐬𝐭𝐦𝐚𝐬 𝐟𝐫𝐨𝐦 𝐎𝐥𝐝 𝐒𝐞𝐧𝐠 𝐂𝐡𝐨𝐨𝐧𝐠! 🎁❤️ As we celebrate the joy of the season, we’re reminded of the simple pleasures—good food, cherished traditions, and the warmth of family and friends. ❤️ Thank you for letting us be part of your celebrations this year—we’re so grateful for your support! Here’s to a holiday full of cheer. 🥂🎉 #oldsengchoong #osc #老成昌 #OldSengChoongBakeOffConcept #freshbakes #现烤现卖 #supportlocal #sgfood #foodsg #sgfoodies #foodiessg #supportlocalfnbsg #supportlocalbakerysg #singaporebakery #sgbakery #sgbakes #SingaporeFood #BakeryPromotion #SingaporeEats #SGFoodPromo #SGFoodLovers #Christmas #christmas2024
Happy Winter Solstice. May you have a joyous family reunion, full of love and laughter.❄️🥣 #OldSengChoongBakeOffConcept #freshbakes #现烤现卖 #supportlocal #sgfood #foodsg #sgfoodies #foodiessg #supportlocalfnbsg #supportlocalbakerysg #singaporebakery #sgbakery #sgbakes #SingaporeFood #BakeryPromotion #SingaporeEats #SGFoodPromo #SGFoodLovers #wintersolstice
December 21, 2024
𝐀𝐥𝐥 𝐨𝐮𝐫 𝐂𝐡𝐫𝐢𝐬𝐭𝐦𝐚𝐬 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐬 𝐚𝐫𝐞 𝐧𝐨𝐰 𝐟𝐮𝐥𝐥𝐲 𝐬𝐨𝐥𝐝 𝐨𝐮𝐭! 🎄🎁 Thank you for your incredible support and for making this season so memorable with us! #oldsengchoong #osc #老成昌 #OldSengChoongBakeOffConcept #freshbakes #现烤现卖 #supportlocal #sgfood #foodsg #sgfoodies #foodiessg #supportlocalfnbsg #supportlocalbakerysg #singaporebakery #sgbakery #sgbakes #SingaporeFood #BakeryPromotion #SingaporeEats #SGFoodPromo #SGFoodLovers #Christmas #christmas2024
December 19, 2024
🍫 𝐑𝐮𝐦 𝐁𝐚𝐥𝐥 𝐑𝐚𝐯𝐞𝐬 𝐀𝐫𝐞 𝐈𝐧!🌟 Our rich, boozy Rum Balls have customers coming back for more! ❤️ Don’t take their word for it—try them yourself! 🚨 Limited stock—don’t miss out! 🛒✨: Link in Bio #oldsengchoong #osc #老成昌 #OldSengChoongBakeOffConcept #freshbakes #现烤现卖 #supportlocal #sgfood #foodsg #sgfoodies #foodiessg #supportlocalfnbsg #supportlocalbakerysg #singaporebakery #sgbakery #sgbakes #SingaporeFood #BakeryPromotion #SingaporeEats #SGFoodPromo #SGFoodLovers #Christmas #christmas2024
December 17, 2024
👑 𝐀 𝐅𝐞𝐬𝐭𝐢𝐯𝐞 𝐓𝐫𝐞𝐚𝐭 𝐅𝐢𝐭 𝐟𝐨𝐫 𝐊𝐢𝐧𝐠𝐬! 🎄✨ This Christmas, indulge in the royal tradition of Galette des Rois—a flaky, buttery puff pastry filled with luscious almond frangipane. 🥧💛 🎁 Hidden surprise inside? Find the fève and crown yourself the star of the celebration! 👑 ⏰ Limited availability—order now to bring this French classic to your holiday table - Link in bio. #oldsengchoong #osc #老成昌 #OldSengChoongBakeOffConcept #freshbakes #现烤现卖 #supportlocal #sgfood #foodsg #sgfoodies #foodiessg #supportlocalfnbsg #supportlocalbakerysg #singaporebakery #sgbakery #sgbakes #SingaporeFood #BakeryPromotion #SingaporeEats #SGFoodPromo #SGFoodLovers #Christmas #christmas2024
December 14, 2024
𝐋𝐚𝐬𝐭 ☎️ 𝐟𝐨𝐫 𝟏𝟓% 𝐨𝐟𝐟 𝐟𝐨𝐫🎄𝐞𝐚𝐫𝐥𝐲 𝐛𝐢𝐫𝐝 Order NOW! - Link in bio. Don't miss out on exclusive deals and early access to holiday cheer! Promo ends 15 Dec 2024. #oldsengchoong #osc #老成昌 #OldSengChoongBakeOffConcept #freshbakes #现烤现卖 #supportlocal #sgfood #foodsg #sgfoodies #foodiessg #supportlocalfnbsg #supportlocalbakerysg #singaporebakery #sgbakery #sgbakes #SingaporeFood #BakeryPromotion #SingaporeEats #SGFoodPromo #SGFoodLovers #Christmas #christmas2024
December 11, 2024
Old Seng Choong – Tradition Meets Taste.
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Old Seng Choong Pte Ltd
GST REG. NO. 201540527H
Terms & Conditions
Old Seng Choong Pte Ltd
GST REG. NO. 201540527H