"AAMS, a merger of the Association of Accredited Advertising Agencies, Singapore (The 4As) and the Institute of Advertising Singapore (IAS), is Singapore’s leading Association for the AdMarcom industry, built on over 100 years of industry experience, guided by an Executive Committee of top Industry leaders. AAMS now represents all aspects of Advertising, Marketing, Media Owners, and Marketing Communications and we look forward to working with our partners and members to become the Regional Beacon for Marketing, Creativity, and Performance. We have a series of established industry awards and annual events to recognize outstanding talents in advertising, media, and related fields to reward those in the industry for achieving great feats."