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Published Time: 2020-10-16T15:47:17Z


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NIQ - The Full View™ of Consumer Intelligence


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Make your move with consumer intelligence


Identify your next big move with the world’s most comprehensive market research and consumer insights. Get data on every customer, channel, aisle, and click. Plus, advanced analytics and expertise to help you apply it. It’s why 23,000 retailers and manufacturers trust NIQ.


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##### Who’s leading consumer spending globally? Surprise: It’s Gen X! [](https://nielseniq.com/global/en/insights/report/2025/the-x-factor)##### Navigating tariffs-related uncertainty: What to know [](https://nielseniq.com/global/en/insights/report/2025/time-for-tariffs-what-they-could-mean-for-businesses-and-consumers/)##### Health and wellness stopped being a fad long ago [](https://nielseniq.com/global/en/insights/report/2025/global-state-of-health-wellness-2025/)##### Which pricing and promotion strategy should be used when?****


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