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For Children 0 to 14 years | Kids' Clothing, Shoes & Toys in Singapore – The Elly Store
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Expect shipping delays of up to 10 days during this sale period
Expect shipping delays of up to 10 days during this sale period
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NEW IN
THE NATIONAL DAY EDIT
BABY
ClothingOnesiesRompersSleepsuitsDressesCheongsamsBaby ShirtsSwimwearSocks
Nursery EssentialsBamboo PillowsBlanketsSwaddlesNursery AccessoriesFeeding & MealtimeBath & SwimSoft ToysToys for under 2 years
KIDS
Girls' ClothingDressesCheongsamsTops, T-shirtsSkirts, ShortsPants, JoggersPlaysuits, JumpsuitsTween StylesTween InnerwearOuterwearAccessories
Boy's ClothingShirts, T-shirts, Tank TopsMandarin-collared ShirtsShortsJoggersOuterwear
SWIMWEAR
COLLECTIONSDear Singapore Part 1Dear Singapore Part 2Disney Stitchelly CNY 2025Travel EditionBe Your Own Princesselly past collections
ADULTS
LADIESTopsDresses, CheongsamsSkirtsShoes
MEN
CollectionDisney StitchElly CNY 2025Past Season
DISNEY | Elly
CollectionMickey Go LocalDisney StitchDisney Travel EditionDisney FrozenDisney PrincessDisney | elly CNY2025Disney SwimwearDisney | elly CNY2024Winnie the PoohClassic PoohAll Disney
AgeBaby (0 to 2 years)Girls (1 to 14 years)Boys (1 to 14 years)Adults
HOME & BEDDING
Bamboo PillowsBlanketsSwaddles
SHOES
BrandsAgatha Ruiz de la PradaBiomecanicsBobuxGarvalinKEENNativeOld SolesPedipedSalt-water SandalsTip Toey Joey
StageSoft Soles, Pre-walkersFirst walkersConfident walkers
TypeShop All ShoesAdventure ShoesBallet Flats, Mary JanesBeachwear, WaterplayCold WeatherNon Pig-Skin FootwearSandalsSneakersBaby Socks
JELLYCAT
CollectionPersonalisable JumpersBashful Bunnies, Blossom BunniesAmuseablesKey ChainFood & DrinkBashfulsCordy RoysFuddlewuddlesBirdlingBaby GiftsTravel BuddiesBooks
Jellycat AnimalsArctic & AntarcticBearsBirdsBunniesDragons & Mythical CreaturesFarmJungle & SafariPetsDinosaurs
GIFTS
Personalisable JellycatsJellycats with Personalisable JumpersPersonalisable Elly GiftsDigital Gift Card
TOYS
AgeToys for under 2 yearsToys for 2 to 3 yearsToys for 4 to 5 yearsToys for 6 to 7 yearsToys for 8 years and over
ThemeArt & CraftBath Toys & Outdoor PlayCuddly Toys, Plush ToysImaginative Play & StorytellingMagnetic TilesOpen-ended PlayPuzzlesReading & WritingWooden ToysAll Toys
PriceUnder $30$30 - $50$50 - $80$80 - $100$100 & Above
Bestselling ToysBRIOEducational InsightsGreen ToysMagna-TilesOlive Silicone ToysPlan ToysPlus-PlusSEE ALL TOY BRANDS
All BrandsBRIOCollectAConnetixCurious ColumbusEducational InsightsGreen ToysGlo Palshand2mindJanodJellystone DesignsLearn and GrowOliveMagna-TilesPlan ToysPlus-PlusSentosphereSmart GamesTaf ToysTickle Your SensesToobs
SALE
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NEW IN
THE NATIONAL DAY EDIT
BABY Expand menu
Hide menuBABY
Clothing Expand menu
Hide menuClothing
Onesies
Rompers
Sleepsuits
Dresses
Cheongsams
Baby Shirts
Swimwear
Socks
Nursery Essentials Expand menu
Hide menuNursery Essentials
Bamboo Pillows
Blankets
Swaddles
Nursery Accessories
Feeding & Mealtime
Bath & Swim
Soft Toys
Toys for under 2 years
KIDS Expand menu
Hide menuKIDS
Girls' Clothing Expand menu
Hide menuGirls' Clothing
Dresses
Cheongsams
Tops, T-shirts
Skirts, Shorts
Pants, Joggers
Playsuits, Jumpsuits
Tween Styles
Tween Innerwear
Outerwear
Accessories
Boy's Clothing Expand menu
Hide menuBoy's Clothing
Shirts, T-shirts, Tank Tops
Mandarin-collared Shirts
Shorts
Joggers
Outerwear
SWIMWEAR
COLLECTIONS Expand menu
Hide menuCOLLECTIONS
Dear Singapore Part 1
Dear Singapore Part 2
Disney Stitch
elly CNY 2025
Travel Edition
Be Your Own Princess
elly past collections
ADULTS Expand menu
Hide menuADULTS
LADIES Expand menu
Hide menuLADIES
Tops
Dresses, Cheongsams
Skirts
Shoes
MEN
Collection Expand menu
Hide menuCollection
Disney Stitch
Elly CNY 2025
Past Season
DISNEY | Elly Expand menu
Hide menuDISNEY | Elly
Collection Expand menu
Hide menuCollection
Mickey Go Local
Disney Stitch
Disney Travel Edition
Disney Frozen
Disney Princess
Disney | elly CNY2025
Disney Swimwear
Disney | elly CNY2024
Winnie the Pooh
Classic Pooh
All Disney
Hide menuAge
Baby (0 to 2 years)
Girls (1 to 14 years)
Boys (1 to 14 years)
Adults
HOME & BEDDING Expand menu
Hide menuHOME & BEDDING
Bamboo Pillows
Blankets
Swaddles
SHOES Expand menu
Hide menuSHOES
Brands Expand menu
Hide menuBrands
Agatha Ruiz de la Prada
Biomecanics
Bobux
Garvalin
KEEN
Native
Old Soles
Pediped
Salt-water Sandals
Tip Toey Joey
Stage Expand menu
Hide menuStage
Soft Soles, Pre-walkers
First walkers
Confident walkers
Type Expand menu
Hide menuType
Shop All Shoes
Adventure Shoes
Ballet Flats, Mary Janes
Beachwear, Waterplay
Cold Weather
Non Pig-Skin Footwear
Sandals
Sneakers
Baby Socks
JELLYCAT Expand menu
Hide menuJELLYCAT
Collection Expand menu
Hide menuCollection
Personalisable Jumpers
Bashful Bunnies, Blossom Bunnies
Amuseables
Key Chain
Food & Drink
Bashfuls
Cordy Roys
Fuddlewuddles
Birdling
Baby Gifts
Travel Buddies
Books
Jellycat Animals Expand menu
Hide menuJellycat Animals
Arctic & Antarctic
Bears
Birds
Bunnies
Dragons & Mythical Creatures
Farm
Jungle & Safari
Pets
Dinosaurs
GIFTS Expand menu
Hide menuGIFTS
Personalisable Jellycats
Jellycats with Personalisable Jumpers
Personalisable Elly Gifts
Digital Gift Card
TOYS Expand menu
Hide menuTOYS
Hide menuAge
Toys for under 2 years
Toys for 2 to 3 years
Toys for 4 to 5 years
Toys for 6 to 7 years
Toys for 8 years and over
Theme Expand menu
Hide menuTheme
Art & Craft
Bath Toys & Outdoor Play
Cuddly Toys, Plush Toys
Imaginative Play & Storytelling
Magnetic Tiles
Open-ended Play
Puzzles
Reading & Writing
Wooden Toys
All Toys
Price Expand menu
Hide menuPrice
Under $30
$30 - $50
$50 - $80
$80 - $100
$100 & Above
Bestselling Toys Expand menu
Hide menuBestselling Toys
BRIO
Educational Insights
Green Toys
Magna-Tiles
Olive Silicone Toys
Plan Toys
Plus-Plus
SEE ALL TOY BRANDS
All Brands Expand menu
Hide menuAll Brands
BRIO
CollectA
Connetix
Curious Columbus
Educational Insights
Green Toys
Glo Pals
hand2mind
Janod
Jellystone Designs
Learn and Grow
Olive
Magna-Tiles
Plan Toys
Plus-Plus
Sentosphere
Smart Games
Taf Toys
Tickle Your Senses
Toobs
SALE



View slide 1 View slide 2 View slide 3
Dear Singapore - Part 2
Discover our hand-drawn prints featuring local landmarks and icons that are quintessentially Singapore.
1 2 3 New In
Adult Tee - Singa Forces Adult Tee - Singa Forces $49.90
1 2 3 4 5 New In
Kids Tee - Singa Forces Kids Tee - Singa Forces $38.90
1 2 3 4 5 6 New In
Adult Tee - Team SG Adult Tee - Team SG $52.90
1 2 3 4 5 6 New In
Kids Tee - Team SG Kids Tee - Team SG $42.90
View all

Polo Dress - Shophouse Mickey
View Details
Our SG60 collection

Polo Tee Shophouse Mickey

Little Man Shirt - Rainbow Road Trip Mickey

Every step feels like a breeze
Elevate your little ones everyday outfits with a new pair of adorable footwear!
78 products Tip Toey Joey View the collection
47 products Native View the collection
43 products Salt-Water Sandals View the collection
Find out more
Our Elly Collection

Baby Clothing View the collection
Girls' Clothing View the collection
Boys' Clothing View the collection
Mums & Dads View the collection
Shoes View the collection
Toys View the collection
Earn your elly rewards
A little goes a long way. Simply create an account and start earning points right away—exciting rewards are waiting for you!
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Thoughtful and Timeless Kidswear from Singapore’s Leading Children’s Brand

One Holland Village #02-43/44

Cluny Court #02-31/33

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Motherswork Great World City #02-118

Motherswork Tanglin Mall #02-109/110

Tangs @ Tangs Plaza Level 2

Tangs Vivocity #01-187 & #02-189
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30-days exchange
Exchange within 30 days to receive store credit. Terms apply.
Worldwide shipping
Ships to over 20 countries. Rates available at checkout.
Mon to Fri: 9 am to 5 pm at (65) 9628 1037

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