Central: The Original Store
"The original Central store at 1266 Charoen Krung Road was opened for business on the 5th of July, 1950 under the inauguration of Central Trading Co., Ltd. This was the first shop of the Chirathivat family and the beginning of Central Group’s heritage.
It marked the first milestone of a young company with a retail vision of its founders, Tiang and Samrit Chirathivat, who laid the family and business principles that have been followed for more than 70 years - “Everyone in this family must work with diligence, fairness, and perseverance.”
From this small shophouse that started as a bookstore to an international retail conglomerate, CENTRAL: THE ORIGINAL STORE is a business storybook freshly told now in the 21st century."
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Title: The Original Store – The original Central store marked the first milestone of Central Group’s heritage, now freshly told in the 21st century
URL Source: https://www.centraltheoriginalstore.com/
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Central: The Original Store – The original Central store marked the first milestone of Central Group’s heritage, now freshly told in the 21st century
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CENTRAL: THE ORIGINAL STORE
1266 CHAROEN KRUNG ROAD BANGRAK,
BANGKOK 10500
T +662-267-0412
[email protected]
PRIVACY POLICY | COOKIE POLICY
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Central: The Original Store takes you back to day one
in 1950, harbouring the spirit of the founding era
when the world saw peace and prosperity. This is where
CENTRAL’s history is freshly told, with foresight into
the future.
Exhibition
- Exhibition
FIRST OF THE ROLL: EXPLORING NEW DIMENSIONS IN PHOTOGRAPHY
Exhibition
- Exhibition
CENTRAL: THE ORIGINAL STORE HOLIDAY SPECIAL 2025
Restaurant
- Restaurant
Music Bar
- Music bar
Latest
- All Posts
- The original
- Retail library
- Restaurant
- Exhibition
- About
- Workshop
- Music bar
FIRST OF THE ROLL: EXPLORING NEW DIMENSIONS IN PHOTOGRAPHY
CENTRAL: THE ORIGINAL STORE HOLIDAY SPECIAL 2025
Chamber of Faith: In Faith We Trust
End of Content.
Café & Music Bar
Discover a celebration of Thailand’s thriving coffee culture at SIWILAI Café during the day & explore SIWILAI SOUND CLUB (S.S-C), a timeless bar that elevates music to its nature and advocates sound to its purest form at night.
DECADES OF INSPIRATION
To understand the future, we have to learn from our past. Knowing the 20th century lets us rise to the challenges of the 21st. For CENTRAL, the last century’s post-war era began with many ground-breaking retail innovations; from the first window display to standardised pricing and omnichannel platforms. Bangkok saw its first wave of international books and magazines, driving the force of change in art and architecture, design and fashion — a Bangkok lifestyle transformation witnessed through CENTRAL.
Neighbourhood
The Charoen Krung neighbourhood has for more than a century celebrated the diversity of its people and culture. Dubbed the ‘New Road’, Charoen Krung has always been characterised by its cosmopolitanism.
Shop
Experience retro merchandise with contemporary graphics and practical items for modern usage, punctuated by historical anecdotes of the post-war era throughout.
Retail Library
With its history of imported books and magazines that opened the public’s worldview, Central: The Original Store pioneers a new take on books as a centre of knowledge; combining the harmony of the romanticism of print with the advancements of digital literature, as well as a content-led space in a friendly and accessible setup of a library and research facility.
Exhibition Space
An amazing opportunity awaits all art enthusiasts as they come to explore contemporary art and exhibitions in this beautifully proportioned space.
Restaurant
Aksorn evokes delectable nostalgia using volumes of recipes from David Thompson’s own collection of cookbooks published from the 1950s to the 1970s to present to its guests a regularly changing menu for today’s ever-changing tastes.
Operating
hours
CAFÉ (SIWILAI CAFÉ)
TUE – SUN 10:00 – 18:00
SHOP
TUE – SUN 10:00 – 18:00
MUSIC BAR (SIWILAI SOUND CLUB)
TUE – SUN 18:00 – 23:00
RETAIL LIBRARY
TUE – SUN 10:00 – 18:00
CENTRAL SPACE
TUE – SUN 10:00 – 18:00
EVENTS / EXHIBITIONS
TUE – SUN 10:00 – 18:00
RESTAURANT (AKSORN)
TUE – SUN 17:00-22:00
Contact info
CENTRAL: THE ORIGINAL STORE
1266 CHAROEN KRUNG ROAD BANGRAK,
BANGKOK 10500
T +662-267-0412
[email protected]
PRIVACY POLICY | COOKIE POLICY
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The Original Store. All rights reserved.