Ice Cube Marketing …'s logo

Ice Cube Marketing Pte Ltd

Advertising agency

"Ice Cube marketing Is A Digital Marketing Agency in Singapore recognized as a Google Premier Partner (Top 3% of agencies) and Meta Partner. It comprises of a team of hybrid marketers fanatical about the art and science of marketing, with a common Mission to bring good marketing to businesses in Singapore."

Rating
4.8
77 reviews
Facebook Likes
1,800
2,000 follows
Category
Marketing Agency
Monthly Visits
5,457
2025/6
Address
15 Jln Kilang Barat, #07-03 Frontech Centre, Singapore 159357
Located in: Frontech Centre

Extra Info

Title: Digital Marketing Agency Singapore SMEs Trust for Verified Results


URL Source: https://icecube.asia/


Markdown Content:
FASTEST GROWING DIGITAL MARKETING AGENCY IN SINGAPORE 2025*




Digital marketing success is less about choosing the right agency than having the right elements in place. Find out how likely you are to succeed through our ICE TM assessment


*Straits Times Top 100 Fastest Growing companies 2025


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Image 2: IMDA new logo


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BEWARE of social media scammers impersonating as Ice Cube Marketing staff. We have made a police report on misuse of our brand. Please be wary of all types of scams.


As seen on:


CASE STUDY


Scaling Image 4: Bioskin to 10x adspend profitably within 1 year


Bioskin is an established chain of beauty salons in Singapore operating for the last 25 years, with multiple awards and accolades under its belt.


Bioskin’s marketing manager is looking to work with a digital marketing consultant in Singapore who can advise them on the best approach to source for new customers and drive sales in the digital era. Having worked with multiple social media companies in Singapore that did nothing more than increasing brand awareness, they wanted tangible results this time round.


There were 3 phases. Firstly, we targeted the low-hanging warm market comprising prospects and retargeting audiences. Next, we used a combination of SEM and PPC ads in Singapore to go after the high-intention cold audience. Finally, we went into social media marketing comprising the low-intention cold audiences using a funneled approach and our unique 7x framework. We managed to scale the campaign after the 3 rd phase of implementation, going from $3k/month to $30k/month in profitable ad spend.


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Paid Leads


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Paid Leads


Image 5: Producing results for Bioskin


“We have been working with Icecube for about 5 years since 2019.


They are generating over 100+ leads per month per campaign.


We have worked with other advertising agencies in Singapore but their leads quality were sub-par. Some of them didn’t provide any results at all. In contrast, leads generated by Icecube were genuine and authentic!”


Cailyn


Bioskin


We have one of the most number of results-driven video endorsements in the industry!


Forget about exaggerated track record or overblown numbers; watch the proof for yourself.


1-sided case studies hardly give you the full picture, hear it from our clients.


SL Curtain


Revenue increase by 50% because of high-quality leads


Founders, SL Curtain


Dennis & Lim


Citibeauty


Opened 3rd outlet in Singapore


CEO, CitiBeauty Aesthetics


Jane


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Surprise!.. These days, digital marketing is no longer just about “digital”, especially as the landscape becomes more competitive and saturated.


Everyone can follow Facebook’s best practices. Anyone can set up a pixel, do domain verification or create a retargeting audience. It is a matter of following instructions.


Whatseparatesa winning from a losing ads campaign is whether we are resonating with real human beings on the other side.


We are a digital marketing agency in Singapore that extracts local consumers’ hot buttons and insights with AI research.


The proof is in the pudding. Check out our case studies to learn more about our methods.


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SG Team Members


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million in annual adspend


0-5x


Average ROAS


Google Premier Partner


An accolade awarded to the top 3% of agencies in the Google partnership program, there are only 15 such media agencies in Singapore. As such, you can be assured of best practices and top notch services with Ice Cube Marketing.


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Digital marketing solutions


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Lead Generation


Instead of using lead forms, our digital marketing package comprises the use of a landing page funnel that brings in high quality leads based on the principle of priming.


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Integrated Sales CRM System


We use a system for monitoring and optimizing performance whereby you can log in and keep track of results. This system is our secret sauce in ensuring consistency.


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PPC


PPC is more than just media buying. We are one of the few SEM & PPC agencies in Singapore that help with conversion rate optimization to boost your ROI.


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Social Media Marketing


From precise targeting to machine learning and content marketing, we help you harness the full potential of Facebook advertising to bring sales results.


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WSQ Course


Keen to attend a digital marketing course in Singapore? After 2 days, you will gain a sharper eye for agency selection, a stronger grip over your KPIs, and ultimate protection from ineffective strategies.


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PSG Packages


We are a PSG pre-approved vendor and help SMEs tap on the PSG Digital marketing Singapore grant to subsidize up to 50% of the agency fees in marketing.


Data benchmarking


for smooth partnership


Image 15: Digital marketing agency results in Singapore


Through our work with hundreds of clients in Singapore, we’ve amassed an extensive database of key metrics like cost per lead, appointment rate, conversion rate, and ROI across diverse industries.


Do all our clients get a windfall from our digital marketing services in Singapore? No.


67% of clients continue for the long haul. 33% do not.


According to the latest audit, our clients discontinue our service for the following reasons:



  • Expectations mismatch

  • Our client is unable to cope with the influx

  • Our team generated insufficient leads

  • Our client lacked a sales process to close deals

  • External factors such as regulations or demand


Project churns/discontinuation present a huge cost to our business because of our “no-contract & no-setup fees” arrangement with clients. Therefore, it is important for us to discuss mutual fit with clients before onboarding them. Enquire for an exploration meeting!


What we provide


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Tracking of results


We are not your typical digital marketing agency in Singapore optimizing for likes or shares or clicks. We are all about getting sales.And it should not be just a gut feeling. You must track exactly how much money you make, down to dollars and cent.


Consistent Results


While it may help a little to tweak SEO and run ads here and there, it doesn’t amount to a consistent lead generation machine. A structured internet marketing approach backed by an experienced team is what gives the consistency your business needs.


High Quality Leads


It doesn’t mean that you don’t have to follow up with leads. You still need to have a good sales process. But the leads should already have interest in your product or service.


Not your typical social media agency in Singapore


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WHY ICE CUBE MARKETING?


Local team that your business loves


You get to meet the digital marketing specialist & consultant in Singapore handling your account who will be your point of contact throughout. You will not be left wondering if your work is outsourced to someone overseas who doesn’t understand your local business & audience at all. From video to design to copywriting, we do it all inhouse. Our efficiency allows us to provide very affordablesolutions for SMEs! Imagine having a team brainstorm a whole suite of unique, proven, intriguing and attention-grabbing ad angles for your business.


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Image 19: times


Fastest Growing Companies in Singapore


Ice Cube Marketing is recognized as one of the Fastest Growing Companies in Singapore in 2025. On top of that, we are a Google Premier Partner, Meta Partner Agency and PSG pre-approved vendor.


We understand the pains of growing a business, and we are prepared to walk alongside you. We take pride in seeing our clients’ businesses transform over the years through our help and advice.


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We walk the talk


Can you trust someone who doesn’t know how to do their own marketing? 70% of our clients know us through our internet marketing presence. From content generation to lead generation, we walk the talk. Check out the webinar that we ran with Facebook detailing the latest digital marketing strategies for SMEs. Don’t stop there. We give away tons of other tips at our blog andYoutube Channel. Whether or not we are a good fit, we hope to add value to you in your digital marketing journey. We share our secret recipes in our videos for free every week. Don’t forget to subscribe!


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what our clients have to say


立奇成功的提升了我们网页参访人流量和逗留率,並且让我们排在数个搜索关键字的前端


Through optimization, Ice Cube Marketing successfully increased our webpages’ traffic and viewing duration, as well as helped us get found on Google Search engine results page for numerous crucial keywords, thereby contributing to an increase in our sales.


Image 22: Samuel Yik


Samuel Yik Managing Director, DianXiaoEr.com.sg


Ricky and Troy have been very responsive and helpful. They clearly have a good grasp and understanding of the digital marketing would I would recommend them for anyone that needs a leg up in this area.


Image 23: Yvonne Chan


Yvonne Chan Head of Marketing Asia Pacific CBRE


IceCube team is driven by performance. They took time to analyse our previous campaign and to understand our business and requirements as the first step of engagement. They were confident in achieving our targets and have delivered a 35% lower cost per lead and helped us in recruiting more targeted potential franchisees. It was a collaborative and productive experience with IceCube and we are happy to recommend their service to any business who is interested in generating results


Image 24: Jaye Chong


Jaye Chong Division Leader, Kumon Singapore


立奇成功的提升了我们网页参访人流量和逗留率,並且让我们排在数个搜索关键字的前端


Through optimization, Ice Cube Marketing successfully increased our webpages’ traffic and viewing duration, as well as helped us get found on Google Search engine results page for numerous crucial keywords, thereby contributing to an increase in our sales.


Image 25: Samuel Yik


Samuel Yik Managing Director, DianXiaoEr.com.sg


Ricky and Troy have been very responsive and helpful. They clearly have a good grasp and understanding of the digital marketing would I would recommend them for anyone that needs a leg up in this area.


Image 26: Yvonne Chan


Yvonne Chan Head of Marketing Asia Pacific CBRE


IceCube team is driven by performance. They took time to analyse our previous campaign and to understand our business and requirements as the first step of engagement. They were confident in achieving our targets and have delivered a 35% lower cost per lead and helped us in recruiting more targeted potential franchisees. It was a collaborative and productive experience with IceCube and we are happy to recommend their service to any business who is interested in generating results


Image 27: Jaye Chong


Jaye Chong Division Leader, Kumon Singapore


立奇成功的提升了我们网页参访人流量和逗留率,並且让我们排在数个搜索关键字的前端


Through optimization, Ice Cube Marketing successfully increased our webpages’ traffic and viewing duration, as well as helped us get found on Google Search engine results page for numerous crucial keywords, thereby contributing to an increase in our sales.


Image 28: Samuel Yik


Samuel Yik Managing Director, DianXiaoEr.com.sg


Previous


Next


5 STEPS TO FINALLY INCREASE SALES BY 20% WITH DIGITAL MARKETING


Download My Evergreen Digital Marketing Strategy PDF responsible for 340,000 leads across 20 different industries in Singapore. Learn how we flooded SMEs with appointments inspite of algorithm updates, crises, ad fatigue or account bans


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Frequently Asked Questions


There is no minimum spend required by Facebook & Google. We recommend a certain amount of budget that would allow us to achieve a good ROI, depending on your industry. For example, B2B business would have a higher cost per lead than mass-market businesses. Our solution is made affordable for SMEs and comes with a trial to minimize risk. Besides, there is PSG grant these days to subsidize 50% of the digital marketing fees!


The proof is in the pudding. You will have to look at the track record of the firm you are considering. Granted, marketers may exaggerate their past results or show only favourable data, making it hard for you to discern the best digital marketing agency. While you cannot speak to each of their clients to verify results, the next best thing you can do is check out video testimonials like the ones you see at the top of this page.


Instead of hastily engaging a digital marketing agency, you might want to take a step back. If you are just getting started, we suggest that you check out our Youtube channel. There are tons of free educational videos up there. They come in bite sizes of 5 to 10mins each, so you are sure to get lots of insights from them without having to spend too much time. If you would like to get specific advice for your business, feel free to fill in the form below to request a free consultation.


There is no best channel. The best approach would be to mix and match based on data. It is further explained in this video which explains the concept of channel fluidity.


When it comes to measuring the success of a digital marketing campaign, the most critical KPI is not clicks or likes, but the actual leads generated. The key questions to ask are: How many leads are being generated, and what is the cost per lead?


At our company, we’ve spent the last 9 years gathering data from hundreds of SME campaigns across Singapore. We understand that the number of leads can vary depending on the industry and seasonality, so we aim to make the most accurate comparisons possible. We do this by benchmarking your campaign’s cost per lead (CPL) against similar businesses in your industry.


Our benchmark is based on the average CPL from multiple accounts over the past six months. If your campaign’s CPL is poorer than the benchmark, it indicates that adjustments are needed. This could involve refining the offer, improving the landing page, or altering the ad angle until we achieve the desired results. This is an iterative process focused on continuous improvement.


To ensure accuracy, campaigns within the same industry are managed by different specialists, minimizing the human factor and allowing us to focus on the campaign variables. However, if all campaigns within the same industry underperform, it could be attributed to seasonal trends. If you’d like to know the cost per lead for your specific industry, feel free to reach out.


Digital marketing today is very different from what it was seven years ago when competition was minimal. Back then, almost anyone could put up an ad with a simple image and see great results. But those days are gone. As digital marketing has become mainstream, the tactics that once worked no longer do. In fact, five years from now, we might not even refer to it as ‘digital marketing’—it’ll just be ‘marketing,’ because it’s becoming the default approach.


However, this doesn’t mean that platforms like Facebook and Google have lost their effectiveness. Marketing has existed long before the internet and has always adapted with time. The key is to return to the fundamentals.


Interestingly, we’re coming full circle, back to the basics of Marketing 101. This means focusing on what sets your business apart and clarifying your messaging to stand out in a crowded market. While some might find this approach dry or boring, it’s not the flashy tools or cutting-edge tech that drive results. It’s about honing in on the ‘marketing’ aspect of digital marketing.


And this isn’t just theoretical. By sticking to these fundamentals, we’ve helped SMEs achieve up to 5x ROI, generate hundreds of leads each month, and even double their business. The best part? You don’t need to invest heavily in research to discover your Unique Selling Proposition (USP). With the advancements in generative AI, it’s now more affordable than ever.


We have seen several cases whereby the CPL suddenly shoot up in certain industries. However, other industries do not experience the same rise in CPL which led us to conclude that the platforms Facebook and Google are not raising their fees significantly. The reason your CPL suddenly become expensive might be because your competitor is running an aggressive promotion that is drawing all the customers or your target audience has a change in expectations or preferences.


One of the key advantages of partnering with a digital marketing agency is that they handle the essential technical setups for you. This includes conversion tracking, split-testing, and retargeting, ensuring that the foundational elements of your campaign are properly managed.


However, there’s a potential downside: an agency may not have in-depth knowledge of your specific industry, which can be a significant drawback. For example, they might not be familiar with your competitors’ unique selling propositions (USPs) or fully understand the pain points of your target audience. Without these critical insights, the agency may resort to generic ads or discount offers, which often lead to mediocre results. Today’s consumers are savvy and can easily spot generic or inauthentic content, especially when it’s written by someone unfamiliar with Singapore’s market. This often results in cliché ad copy like ‘Are you tired of ABC?’ or ‘We are the best XYZ,’ which fails to resonate.


That’s why, at our agency, we focus on industries we know well. Over the past nine years, we’ve specialized in sectors such as beauty, education, home improvement, and healthcare B2C services. We don’t go in blind; we supplement our campaigns with thorough market research to ensure we’re making informed decisions.


If you’re looking for insights specific to your industry, we’d love to share our findings with you.


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CLAIM YOUR NO-OBLIGATION


FREE DIGITAL STRATEGY CONSULTATION


In the free consultation, find out the following for your business:



  • PSG grants eligibility assessment

  • Full demo of the funnel including AI and Whatsapp automation

  • Confidence score and benchmark results for your business

  • Latest tools and platforms such as AI avatar & Tiktok


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where are we


Ice Cube Marketing (Singapore)


Address: 15 Jalan Kilang Barat,


07-03 Frontech Centre,


Ice Cube Marketing (Malaysia)


Address: No. 11, Jalan Kacung Satu,


SEDC Tampoi, 81200


© Copyright 2023 – Ice Cube Marketing

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