Affluence Public Relations
"Affluence PR is an expert in Public Relations for upscale retail establishments in Asia. This includes luxury boutiques, brand name stores, flagship outlets, themed restaurants, mid to fine dining places, bistros and bars.
Why focus on PR for retail establishments? We believe that retail allows brands to distinguish themselves through the creation of memorable customer experiences. In an increasingly sophisticated world where people aspire for deeper connections, retail has the ability to allow brands to connect deeper with their customers and form lasting bonds through shared experiences.
Retail indulges all 5 senses through which we experience the world."
Extra Info
Title: Best PR Agency & Company in Singapore for Brands
URL Source: https://affluencepr.com/
Markdown Content:
Best PR Agency & Company in Singapore for Brands
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Affluence PR – Best PR Agency in Singapore
Affluence PR specialises in Public Relations (PR) for retail establishments, including restaurants and F&B outlets.
Affluence PR is a prominent PR agency has promoted more than 500 local and Small and Medium Enterprise (SME) retail and food brands in Singapore and Southeast Asia over 15 years. If you are a restaurant looking to share your story, entice customers and improve your brand awareness, speak with us.
Our Methodology
Our awareness-generation methodology has been fine-tuned for more than a decade to cater specifically for SMEs. As a PR firm based in Singapore, we are direct, budget aware, cost-conscious and very effective in generating extensive media coverage for local and regional brands.
Why focus on public relations for restaurants and retail? And what does PR for restaurants, F&B and retail mean?
In a retail business, your customer engages with your brand through all 5 senses. From seeing an attractive display to stepping in and experiencing the textures of your outlet through hearing the music, smelling its scent and tasting its aroma, retail is able to provide a memorable full body experience if done right.
Our Job
is then to extend your brand’s sensory imagery to the media who will then share your story with their readers to help create a lasting positive brand impression for your brand.
Affluence PR agency staff are well-versed with retail and restaurant operations having had experience in this industry prior to doing public relations. We understand operational and business constraints that allow us to cut through the clutter and be effective communicators for dining establishments, cafes, restaurants, retail outlets, retail stores and B2C brands.
Our Services
Our PR services also extends to digital public relations, as we help clients maximise the media coverage they receive on social media and influencer channels through digital marketing for restaurants and retail brands.
Affluence Public Relations – your specialist public relations agency for retail and restaurants.
Our
Services
Affluence PR provides all-in-one, seamless, end-to-end digital marketing and public relations service for restaurants and retail stores.
PUBLIC AND
MEDIA RELATIONS
GENERATE $100K WORTH OF MEDIA COVERAGE FOR YOUR BUSINESS!
- Public Relations Strategies
- Corporate Communications
- Press Release Writing
- Press Release Seeding
- Media Relationship Building
- Media Pitching
- Media Follow Up
- Crisis Management
SOCIAL MEDIA
MARKETING
1ST EVER ROI-FOCUSED FACEBOOK MARKETING TRAINING THAT WILL EARN YOUR BUSINESS THOUSANDS OF DOLLARS!
- Social Media Content Writing
- Social Media Campaign Development
- Social Media Execution
- Facebook, Instagram, & LinkedIn Management
- Crisis Management
INFLUENCER
MARKETING
ENGAGE ROI-DRIVEN INFLUENCERS FOR YOUR BRAND!
- Influencer Selection
- Influencer Outreach and Engagement
- Influencer Management
- Food Blogging
PUBLIC AND MEDIA
RELATIONS TRAINING
GET FREE ROI-FOCUSED PR & MARKETING TRAINING!
- Media Awareness for Free
- Your Own PR and Social Media Campaigns
- Social Media Strategy
- PR & Social Media Optimization
MILESTONES
Clients
800
Satisfaction
97.6%
Media Coverage
47.5m
Media Articles
30,000
PR PLANNING HOURS
102,860
The Affluence PR Team
At Affluence PR, we use our Influence (individually and as a team) to create an impact for our clients.
Meet the “Affluencers” – trained and dedicated, our team will meet regularly with you, assess your particular market challenge, and propose a strategic and well-planned roadmap, and work with your team to put the plan in place.
The Affluence team is able to transcend PR boundaries of language and culture in diverse Asia – read on to find out why!
PR Manager
Our PR and Country Managers are based in their respective home countries and take charge of and oversee PR and Marcom implementation for clients who wish to do regional work.
PR Manager
Our PR and Country Managers are based in their respective home countries and take charge of and oversee PR and Marcom implementation for clients who wish to do regional work.
Country Managers
Our PR and Country Managers are based in their respective home countries and take charge of and oversee PR and Marcom implementation for clients who wish to do regional work.
Country Managers
Our PR and Country Managers are based in their respective home countries and take charge of and oversee PR and Marcom implementation for clients who wish to do regional work.
Country Managers
Our PR and Country Managers are based in their respective home countries and take charge of and oversee PR and
Marcom implementation for clients who wish to do regional work.
Country Managers
Our PR and Country Managers are based in their respective home countries and take charge of and oversee PR and
Marcom implementation for clients who wish to do regional work.
Country Managers
Our PR and Country Managers are based in their respective home countries and take charge of and oversee PR and Marcom implementation for clients who wish to do regional work.
Country Managers
Our PR and Country Managers are based in their respective home countries and take charge of and oversee PR and Marcom implementation for clients who wish to do regional work.
PR Director
Our PR and Country Managers are based in their respective home countries and take charge of and oversee PR and Marcom implementation for clients who wish to do regional work.
Corporate Director
The Corporate Director ensures compliance to national legislations, and corporate governance.
Director of Corporate Admin
This director oversees finance and administrative matters.
Admin Manager
Our Admin Manager assists the Director of Corporate Admin to handle specific infrastructure, processes, and administrative implementation plans for the company.
HR Manager
Our HR Manager is in charge of recruitment, selection, hiring, compensation and employee benefits planning for the group.
Accounts Executive
The Accounts Executive supports the group in payments, receivables and expense claims matters.
Admin Executive
This person supports the corporate team and group with administrative tasks.
Marketing Director
The Marketing Director oversees strategic marketing and implementation for the group and advises teams on marketing work for clients.
PR Director(Retail / F&B)
The PR Director for Retail and F&B manages clients in the lifestyle sector with a retail store front. With a deep understanding of the processes and flows of a storefront business, this person will be able to advise clients on the best and most timely outreach methods for their brands.
PR Director (Fintech)
Our Fintech PR Director oversees outreach work for clients in the financial, digital and technical industries.
PR Director (Medical )
The Medical PR Director has close connections with media in the healthcare and wellness sector, and is able to secure unique press coverage for our clients in this sector.
PR Director (MICE)
Marketing for conventions and exhibitions is a high pressure, fast paced role, due to the short turnaround times and event deadlines. This director ensures that our clients’ events receive sufficient publicity prior to their event and its eventual success by attracting more attendees.
Digital and Social Media Marketing Manager
In charge of the digital and social media team, this manager works with clients to conceptualise and implement optimised digital marketing campaigns for clients across all forms of digital marketing.
Design Head
Our Design Head manages the design and tech team with a firm hand to ensure that design and technical projects are well executed and delivered on time.
Creative Director
The Creative Director ensures that work developed meets our benchmark for aesthetics, and functionality.
Production Director
The Production Director leads the events team to create inspiring, technically challenging set ups, that are at the forefront of event tech.
Senior Client Servicing Director
Our Senior Client Servicing Director works with clients to ascertain their pain points and where we can help as a group, them strategises the work required to achieve the clients’ objectives.
Client Servicing Manager
Our PR and Country Managers are based in their respective home countries and take charge of and oversee PR and Marcom implementation for clients who wish to do regional work.
Project Manager
The Project Manager takes on various project work that help serve the client’s purposes, working with the team to ensure a seamless project execution.
Partnerships Manager
The Partnerships Manager is in charge of bridging clients to clients and partners to extend and maximise their outreach through the integrated services we provide.
Media Liaison Manager
Our Media Liaison Manager builds and maintains a good relationship with the media for our clients by ensuring media is well informed and close.
Social Media Manager
Our Social Media Manager focuses on marketing for clients across social channels like Facebook, Instagram, Youtube and LinkedIn. Working with the various social media channel owners, this person is the most up to date on the latest trends and workarounds for the social media world, to get our client’s messages across to their audiences with the best budget.
SEO Manager
Search Engine Optimisation is so important for sustainable businesses that we have a dedicated person to oversee SEO for clients and how these integrate into their overall long term marketing plan.
Studio Manager
Our Studio Manager oversees the internal processes for design and technical work, to ensure that all channels are in sync with each other.
Studio Manager
Our Studio Manager oversees the internal processes for design and technical work, to ensure that all channels are in sync with each other.
Design Manager
The Design Manager works with client to distill their requirements into a visual form they can use.
Web Master
Our webmaster is in charge of the technicalities of web development and web projects delivery.
Production Director
The Production Director leads the events team to create inspiring, technically challenging set ups, that are at the forefront of event tech.
Client Servicing Executive
Our Client Servicing Executive supports the client servicing team in support and follow up work for clients.
Marcom Executive
Marketing and communications are at the crux of what we do, and our Marcom Executive ensures that our outreach channels communicate well within teams and with the clients and partners.
Project Administration
Project administration is an often overlooked, but important role. It takes diligence, perseverance and and eye for detail to be a good in this role, qualities that our Project Administrator brings to the team, to ensure that client projects are well taken care of from start, to end and then wrapped up with no loose ends.
Outreach Manager
Our Outreach Manager takes charge of reaching out on client behalf to acquire partnerships, connections and business opportunities.
Media Liaison Executives
Our Media Liaison Executives supports the PR team in the maintenance of an up to date media list and data relevant to out media pitching work.
Content Manager
If content is king, then our Content Manager is a very important person who consolidates information from clients and all over, rehashes them to make sense of them, and relay the information in a direct, succinct and understandable manner to our target audience.
Email Manager
Email marketing is a cost effective and fast form of marketing to reach out to get leads, sales and participation. Our Email Manager focuses on optimising email marketing and database management for clients.
Funnel Manager
Funnel management is important if you do not want your advertising spend to go to waste. The Funnel Manager plans a workable funnel plan, taking in mind, the client’s current operations and resources, and ensures an end to end delivery of leads generation to sales conversion.
Automation Manager
With a slew of digital marketing tools, our Automation Manager works across various software and platform to maximise staff productivity by delegating work that can be automated to the right channels.
Designer
The Designer supports the Design/Tech team with pleasing designs and eye catching ideas for client marketing materials.
Programmer
Supporting the webmaster is a Programmer, who is technically trained to integrate and implement applications between each other, and to custom code where necessary.
Production Manager (Technical)
This Production Manager is in charge of the technical set up and ensuring that all equipment work seamlessly prior and during the event, especially when “whatever can go wrong will go wrong”.
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AWARDS & RECOGNITIONS
PRESENCE Marketing Group is One of Rankwatch’s Top Digital Marketing Agencies 2023
PRESENCE Marketing Group Recognized as One of the Top Crisis Management and Social Media Marketing Companies by DesignRush.com
PRESENCE Marketing Group as Top 3 Advertising Companies by ThreeBestRated ?
AffluencePR as 7 Best Rated Expert PR Companies in Singapore
8 Best Influencer Marketing In SG
8 Best Influencer Agencies In SG For All Girl Bosses
Testimonials
The Affluence PR team has years of experience in the marcom industry, a special passion for and insight into the retail and restaurant trade. Through our varied exposure and experience in this industry, we aim to bring greater value to your establishment.
“Affluence PR’s team handled the press conference professionally and they also helped us with additional marketing and sales ideas to sustain the brand awareness. We enjoyed working with the team very much.”
Joy Tan
Executive Director, Zander Asia Pte Ltd
“Thank you for journeying with Gateway Entertainment and Gateway Theatre for the past 2 years. We are truly grateful for the support that were rendered to us during the period.Working with Maria, Gian, Melissa and Say Hua was a breeze. The team worked hard and delivered beyond what was expected to ensured that all our events went well. Despite some challenges , they constantly maintained a positive response to keep their clients assured that they know what they are doing.It was truly a smooth experience working with Affluence PR and we will definitely return as a client.Thank you and a smooth 2019 to you and all at Affluence!
Patsy Lee
Operations Manager,Gateway Entertainment
“We enjoy working with the Affluence PR team. They are committed and creative, often giving us new ideas and insights into marketing for the brand. We have definitely seen an increase in consumer awareness since we started doing our PR with them.”
Alvin Lye
Managing Director,Azimuth Watch Company Pte Ltd
“The Affluence PR team is full of ideas that help us reach out to a wider segment of consumers. As we run a lean team in RISIS, the good help we have from the extra arms and legs at Affluence PR are a welcome relief and we can do more for the brand, and more for our consumers.”
Geraldine Lim
Marketing Manager,Risis
“Working with Angela and her team was a breeze. It was first restaurant and we had no idea how to start promoting it. Angela met us in the hours of the morning to set everything straight and ensure that we had a good media launch. The team also delivered beyond their contractual obligations to ensure that we would have a smooth time.”
Picasso Tan
Co-Director,Bonifacio Group
“The team at Affluence PR understood how we wanted the place to be positioned and designed a logo that we liked the first time we saw it. Affluence has worked on a number of new target groups for us and their idea for Pizza Rocks was really successful in helping us draw the crowd on quiet Monday evenings.”
Serena Lim
Director,District 10 Bistro.Wine.Bar
“It is a pleasure working with the PR team in ROI Strategy. They are creative, resourceful and dedicated. The team helps us to align our PR objectives with our marketing direction … and most importantly, give us fresh insights on how to enhance our brand and extend the reach to new market segments. I trust them to do a good job all the time!”
Mr G Gobinathan
Country Manager,Royal Selangor Singapore
“Very organised, extremely attentive to details, time and goal-oriented and at the same time you are real fun to be around… Each and every member of your team deserves praise all their own for excelling at what they do… You were a ‘dream team’.”
Ekaterina Wolters
Yello Marketing Management Dubai
“Through the efforts and hard work of our PR agency, the festival has garnered in excess of USD6 million worth of coverage year on year, giving the festival the publicity it needs running a large week-long festival like this was a real challenge, but we managed it as a team!”
Shweta Asnani
Director Teamwork Productions,,Producer of the Asian Festival of First Films
FAQs
Got questions? Here are the frequently asked questions with our answers.
Should you not find the answers to your concerns, please get in touch with us!
What is Public Relations?
Public relations, or commonly known as PR, is the practice of strategically managing the flow of information between an organisation and its various stakeholders such as customers, investors, and the general public. PR focuses on earning positive coverage for an organisation through effective communication and strategic relationships. Some tools and tactics to achieve these goals include press releases, media relations, social media engagement, and crisis communication.
Do businesses need a PR agency?
A PR agency can be a valuable asset for businesses operating in Singapore, especially for those new to the market or facing high competition. Partnering with a PR agency like Affluence PR can help businesses build brand awareness, cultivate a positive reputation, and secure positive media coverage.
- Expertise and Experience:
With a team dedicated to understanding the nuances of your industry and target audience, we craft compelling narratives that resonate with stakeholders, fostering positive relationships and enhancing brand credibility
2. Media Relations and Outreach:
Navigating the media landscape requires finesse. At our PR agency, we have an established network of journalists, influencers, and media outlets. By leveraging these connections, we are able to secure valuable coverage and exposure for your brand.
3. Strategic Planning and Execution:
We will work with your team to align the strategic PR plan and campaign execution with your business goals. This ensures that your brand narrative remains consistent across various platforms, driving brand recognition and loyalty.
4. Crisis Management and Reputation Protection:
In times of crisis, having a PR agency by your is invaluable. Our team of PR professionals are equipped to handle challenging situations, mitigate risks, and protect your brand’s reputation, safeguarding your business from potential damage.
What are the industries that Affluence PR agency works with?
Versatility is our middle name. We boast a wealth of experience across diverse industries, from the dazzling world of luxury travel and fashion to the dynamic landscapes of medical and engineering. Our team takes pride in deep dives—meticulously studying each sector to craft communication strategies that perfectly align with your unique needs. Challenge us with your toughest PR puzzle, and watch us turn it into a masterpiece of brand success.
Where are our PR services available?
Your message deserves to be heard beyond borders. Our agency’s reach extends far beyond Singapore’s shores, spanning the vibrant tapestry of Southeast Asia, Asia and Australia. We excel at orchestrating impactful campaigns that resonate with diverse audiences, propelling your message onto the global stage. We intimately understand the nuances of the Singaporean and Asian landscapes, making us the ideal partner for navigating your path to success in the region. Our adaptable approach guarantees your brand’s voice reaches the right audience, driving impactful results and propelling you towards market dominance.
Why Affluence PR?
As a boutique PR firm, Affluence PR is the art studio for your brand’s image. We are passionate about crafting bespoke communication solutions that amplify visibility and resonate with your target audience. Whether you are a F&B establishment, a cutting-edge technology brand, or anything in between, our meticulously crafted messages and campaigns ensure your brand shines under the media spotlight. At Affluence PR, we are committed to delivering tailored PR solutions that align with your business objectives. Our passion lies in crafting compelling narratives, fostering meaningful connections, and driving tangible results for our clients.
Elevate your brand with Affluence PR and unlock the potential of strategic communication.
Contact us today to explore how our PR services can propel your business forward.
We would like
to help you grow
Media Influence for Your Prominence
AFFLUENCE PR PTE LTD
PR experts for the Retail and F&B industries
Singapore (Headquarters)
AFFLUENCE PR PTE LTD
9 Raffles Place
Republic Plaza 1 #06-00
Singapore 048619
T : +65 3163 4653
For career opportunities, send your applications to: acquaintance(at)affluencepr.com
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Tel: +62 813 1850 4731
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