Code and Theory

Title: Code and Theory

URL Source: http://www.codeandtheory.com/

Markdown Content:
* Why We Make
* The Things We Make
* Says a Lot
* About Us

Shaping The Story of Politics Today

Code and Theory is a trusted technology and design partner to media and publishing companies shaping political news.

NBC | Creating the Ultimate Data-Storytelling Platform ----------------------------------------------------------

ContextLens | ContextLens: The First AI-Driven Design System for Publishers -------------------------------------------------------------------------------

CNN | Understanding American Elections, One Visualization at a Time -----------------------------------------------------------------------

Image 162: Code and Theory 2024 Ad Age Winner Design

Ad Age —

Code and Theory Named Business Transformation Agency of the Year ----------------------------------------------------------------The award honors Code and Theory for leading transformation through technology.

Code and Theory is the only agency with 50% engineers and 50% creatives.

See why T. Rowe Price selected us as their new global digital transformation agency.

Trusted by the world's most ambitious brands including Microsoft, YETI, Amazon, NFL and more.

Image 163: NFL Fast Co Asset 6 Multip Screen

NFL —

Fueling the Weekly Rhythm of Football -------------------------------------Code and Theory redesigned the NFL app to deliver the ultimate, video-first fan experience.

10M+ Weekly users

Press at launch in Fast Company

11 Sports app in the App Store

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AI Services and Opportunities —

Building AI at Speed and Scale ------------------------------How to Get Ready for a New Era of Anticipation

The future of AI is anticipatory, not reactive.

Listen to Code and Theory's CEO, Michael Treff, share AI insights on the CMO Confidential Podcast

Explore how we partner with organizations to unlock AI as a lasting competitive advantage.

Fueling the Automotive Future

We bring over two decades of experience building and designing digital experiences for automotive giants and disruptors.

Lucid Motors | Crafting a Journey of Luxury -----------------------------------------------

Volvo Trucks | Shaping Volvo's Launch that Rewrote the Playbook for an Industry -----------------------------------------------------------------------------------

Rivian | Launching the World's First Electric Adventure Vehicle -------------------------------------------------------------------

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The Ritz-Carlton —

Redefining the Legacy of Luxury for a Powerhouse in Hospitality -------------------------------------------------------------------The hotel giant partnered with Code and Theory to bring its hotel's luxury into every element of its digital experience.

Built a scalable design system for both The Ritz-Carlton and The Ritz-Carlton Reserve.

Created a guest-centric site structure to facilitate booking, content exploration and discovery.

Strategy, design and launch in under one year.

The Minnesota Star Tribune —

A Transformation Redefining Local News ------------------------------------------In less than six months, Code and Theory delivered a comprehensive business and digital transformation for

Launch day was the website's highest traffic day in its history

Less than 24 hours after launch, The Minnesota Star Tribune hit 32% of its monthly subscriber goal

Transformation earned press across The New York Times, Washington Post, Adweek, Ad Age and more

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Recognition

Code and Theory

Ad Age A-List

2024 Business Transformation Agency of the Year

YETI x Code and Theory

Innovation by Design

Best in Marketing for Brand Campaign - Year in Preview

Code and Theory

ANA B2s

B2B Agency of the Year

Sports Experiences Built to Scale

We've partnered with sports leagues, teams and disruptive brands to elevate the fan experience and stimulate growth.

NBC Sports | Going Local: An NBC Sports App to Connect Fans and Home Teams ------------------------------------------------------------------------------

Washington Football Team | Charting A New Path For An Iconic Institution ----------------------------------------------------------------------------

NFL | The NFL partnered with Code and Theory to redesign its app. -------------------------------------------------------------------------

Sutter Health —

Meet Scout: A Powerful Tool Building Resilience in Today's Youth --------------------------------------------------------------------Scout is a mental health and resilience app making care and intervention more accessible for teens and young adults..

+40% Increase in reported user resiliency

Developed as a progressive web app for maximum accessibility across the socio-economic spectrum

2024 Webby Winner in Apps & Software - Health, Wellness & Fitness

Code and Theory built, designed and launched Scout.

Driving B2B Growth

Partnering with some of the world's largest companies to fuel their business-to-business expansion.

TikTok | Building Confidence in TT4B Solutions --------------------------------------------------

Meta for Business | Creating Connective Tissue to Drive Engagement ----------------------------------------------------------------------

Amazon Ads | Making Amazon Essential for Every Ad Buy ---------------------------------------------------------

Image 181: Thrive 3

Thrive Market —

Growing a Billion Dollar E-commerce Brand -----------------------------------------In less than four months we built a personalized shopping experience and accelerated sign-ups to drive conversion.

+9.7% Membership sign-ups

+16% First-time orders

+33% Customers completed orders in-app

+24% Faster speed to check out

E-Commerce Award Winner in The Webby Awards, Fast Company Innovation by Design, W3 Awards and more

Image 182: Screen Shot 2023 03 01 at 11 14 04 AM

Marriott Bonvoy —

Reimagining Marriott Bonvoy as a Hub for Travel and Commerce ----------------------------------------------------------------Evolving Bonvoy’s design system to be more modern and immersive while staying true to the core strong brand identity.

Mobile-First

Contextualized Conversion

Flexible Design and Content Systems

Evolving E-commerce to Fit Modern Audiences

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

Champion | Evolving an Iconic Brand for a New Generation ------------------------------------------------------------

Bare Necessities | Redefining Fit -------------------------------------

Albertsons | Simplifying Grocery Shopping For Millions ----------------------------------------------------------

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Polestar —

Electric Driving For a Progressive Future ---------------------------------------------Designing and engineering a state-of-the-art web experience as impressive and exhilarating as the Polestar car itself.

Led design and product strategy for Polestar's web and mobile experiences

Developed an information architecture with no dead ends

Designed a flexible UI kit to unify every digital touchpoint

Fast Company Honoree for Retail and User Experience in Innovation by Design Awards

Leading With Empathy and Inclusivity

Having deeper conversations, widening the funnel, and driving innovation with an inclusive-first lens.

Johnson & Johnson | Transforming a CPG Powerhouse Into an Inclusive Digital-First Marketer ----------------------------------------------------------------------------------------------

Adidas | Engaging a Demographic With Digital Storytelling -------------------------------------------------------------

Daymaker | A Platform Redesign That Supports Local Nonprofits in the U.S. -----------------------------------------------------------------------------

Image 190: Albertsons 2x 1

Albertsons —

Simplifying Grocery Shopping for Millions ---------------------------------------------Building and unifying the digital ecosystem for one of the largest food and drug retailers in the US.

Modernized the ecommerce experience

Created a scalable design system

Integrated 10+ disparate apps into one, reducing overhead

Launched in six months

Image 191: Untitled design

Allspring —

Speed to Market for a Portfolio Optimization Tool -----------------------------------------------------Crafting a UI for a complex product through user input and clear data visualization.

Improving workflow processes through enhanced user interface design

Clear and simple data visualizations for complex data sets

Designing a roadmap to continue to iterate and optimize the product on a rolling basis post-launch

All Work

Says a Lot —

Latest

News — Dec 17, 2024 Web Summit 2024: The Internet Sucks -----------------------------------

Keeping up with the culture, one newsletter at a time. Filled with real facts, fake facts, news, interviews, and work that gets us fired up.

News — Nov 22, 2024 The Drum | Code and Theory’s Dan Gardner on why AI’s unknown future is the perfect time for big ideas -----------------------------------------------------------------------------------------------------News — Nov 21, 2024 The Drum | How are agencies making their creative and strategic awards work in their favor? -------------------------------------------------------------------------------------------

We Are a Technology-First Creative Agency

What We Do

Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.

Our Services

We provide a range of offerings built to support the entire ecosystem.

Data, Analytics and Research

Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.

Business & Organizational Consulting

We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.

Transformational Technology

We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.

Services, Platforms & Products

We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.