Prudential Singapore

Life insurance and protection plans in Singapore | Prudential Singapore
PRUACCESS:In accordance with PDPC's Advisory Guidelines on the PDPA for NRIC and other National Identification numbers, we will no longer be using NRIC/passport numbers/FIN for login purposes from 1 Aug 2019. If you have yet to create a user ID, please click here.
SECURITY ALERT:Beware of phishing scams. Please visit our PRUSecurity page for more information.
IMPORTANT NOTICE:We have recently been informed of sophisticated scam activities involving individuals impersonating insurance company staff. Please stay vigilant and protect your personal information. For detailed information on how to stay safe, visit prudential.com.sg/others/prusecurity.
IMPORTANT NOTICE: With effect from 17 March 2025, the Prudential Customer Service Centre will be relocating back to Prudential Tower at 30 Cecil Street, #01-01, Singapore 049712. Our last day at Marina One will be 14 March 2025. We look forward to welcoming you at our new service centre.
IMPORTANT NOTICE: Starting 1 January 2025, we will discontinue cheques as a mode of payment, in line with the Monetary Authority of Singapore’s (MAS) initiative to gradually transition away from cheques. Please switch to e-payments for timely transactions.
IMPORTANT NOTICE:With immediate effect, our reward notifications will no longer contain clickable links for redemption. Kindly click “Rewards” on the site header (desktop) or dropdown menu (mobile) to access the rewards portal. Eligible customers will find further instructions in their reward notification. For more details, please refer to the redemption guide here.
LIA News:A Basic Financial Planning Guide has been developed to help Singaporeans take simple steps to enhance their financial well-being. Click here to read more about what’s been developed.
IMPORTANT NOTICE:Premiums for PRUShield, PRULady, PRUMan, PRUPersonal Accident and Personal Accident policies are inclusive of GST. Premium payments made from 1 Jan 2024 onwards will incur a GST of 9%. For payments made before 1 Jan 2024, a GST of 8% will continue to apply.
New LIA Guidelines:Our Singapore-dollar (SGD) denominated Participating policies from 1 July 2021 will show updated illustrated investment rates of return, in accordance with the changes in LIA Guidelines on Policy Illustrations 2021. This change does not affect existing customers with policies submitted before 1 July 2021. For more information, please click here.
PRUACCESS:In accordance with PDPC's Advisory Guidelines on the PDPA for NRIC and other National Identification numbers, we will no longer be using NRIC/passport numbers/FIN for login purposes from 1 Aug 2019. If you have yet to create a user ID, please click here.
SECURITY ALERT:Beware of phishing scams. Please visit our PRUSecurity page for more information.
IMPORTANT NOTICE:We have recently been informed of sophisticated scam activities involving individuals impersonating insurance company staff. Please stay vigilant and protect your personal information. For detailed information on how to stay safe, visit prudential.com.sg/others/prusecurity.
IMPORTANT NOTICE: With effect from 17 March 2025, the Prudential Customer Service Centre will be relocating back to Prudential Tower at 30 Cecil Street, #01-01, Singapore 049712. Our last day at Marina One will be 14 March 2025. We look forward to welcoming you at our new service centre.
IMPORTANT NOTICE: Starting 1 January 2025, we will discontinue cheques as a mode of payment, in line with the Monetary Authority of Singapore’s (MAS) initiative to gradually transition away from cheques. Please switch to e-payments for timely transactions.
IMPORTANT NOTICE:With immediate effect, our reward notifications will no longer contain clickable links for redemption. Kindly click “Rewards” on the site header (desktop) or dropdown menu (mobile) to access the rewards portal. Eligible customers will find further instructions in their reward notification. For more details, please refer to the redemption guide here.
LIA News:A Basic Financial Planning Guide has been developed to help Singaporeans take simple steps to enhance their financial well-being. Click here to read more about what’s been developed.
IMPORTANT NOTICE:Premiums for PRUShield, PRULady, PRUMan, PRUPersonal Accident and Personal Accident policies are inclusive of GST. Premium payments made from 1 Jan 2024 onwards will incur a GST of 9%. For payments made before 1 Jan 2024, a GST of 8% will continue to apply.
New LIA Guidelines:Our Singapore-dollar (SGD) denominated Participating policies from 1 July 2021 will show updated illustrated investment rates of return, in accordance with the changes in LIA Guidelines on Policy Illustrations 2021. This change does not affect existing customers with policies submitted before 1 July 2021. For more information, please click here.
PRUACCESS:In accordance with PDPC's Advisory Guidelines on the PDPA for NRIC and other National Identification numbers, we will no longer be using NRIC/passport numbers/FIN for login purposes from 1 Aug 2019. If you have yet to create a user ID, please click here.

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Health coverage that shelters you, just like home.
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PRU Apex MultiGen Wealth
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A perpetual wealth solution crafted to endure - growing today and across generations.
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PRU Apex Legacy Index
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A bespoke Indexed Universal Life plan - where every thread we weave grows and shapes your enduring legacy.
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A Promise of Radiance
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Sign up for selected plans and enjoy rewards.
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Celebrating Bonds, Inspiring Generations
========================================
Enjoy single premium discounts on selected insurance plans.
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Play the Right Cards with SRS Promotion
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Play your bonus card and aces it with your Supplementary Retirement Scheme (SRS) funds.
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Experience the new PRU Services
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An enhanced and secure online portal, designed to make policy management simpler.
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Boost your monthly income
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Start saying yes to what matters today and not just what’s down the road with our income generating solutions.
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Chat with our Customer Service Specialists for real-time assistance
Live chat hours: Mondays - Fridays, 9am - 5pm, excluding public holidays
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PRU Index Lifetime Income
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Build monthly income you can count on - powered by growth potential and guaranteed payouts.
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Million Dollar Round Table Culture Of Excellence Awards 2025
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This global award honours agency and financial advisory leaders who exemplify international standards of excellence in the life insurance and financial services industry, and we are proud to have 13 recipients from Prudential Singapore - let's hear from some of them!
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Prudential’s inclusive wellness initiative to help you begin your journey towards total health.
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PRU Index Income Boost
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Harness Index growth to generate income while safeguarding your savings from market downturns.
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PRU Vantage Prosper
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A Whole of Life Investment- Linked Plan that nurtures wealth to yield a lasting bloom.
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PRU Hospital Care360
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Affordable care that keeps you going during hospitalisation, because life doesn't wait.
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PRU Active Crisis Guard
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Be covered against health crises that require serious treatments.
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Healthspan, not lifespan.
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What is the true benchmark of a good life? Is it living longer or staying healthy for longer? Find all the answers to the question: You Got Health?
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Achieve the Freedom to Be who you want as a Financial Representative with Prudential.
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Get Pre-Authorisation for Your Planned Surgeries
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Ensure your upcoming medical procedures are covered by insurance.
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We’ll always be there
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Serving you throughout life’s unexpected moments or its challenges.
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Are you ever-ready for 100?
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Ready for 100 is a research initiative that explores the opportunities and challenges that lie ahead for Singapore’s residents, employers, healthcare practitioners and policymakers, with a longer lifespan expectancy.
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Where in life’s journey are you?

Explore the right solutions that help you live each
phase of your life, present and future, to the fullest.
##### New To Workforce Young, healthy, and freshly graduated, you’re searching for proper coverage that you can build on for your future.
##### Settling Down Whether you’re settling into a long-term relationship, starting a family or anything in between, you’re looking to protect the life you’re building.
##### Young Family You have young children to care for and want peace of mind to ensure your family’s well-being.
##### Caring For Elderly Parents Or Children Getting the right protection to secure against the unexpected is your priority while supporting your children, parents, or even both.
##### Retirement Retiring soon or simply planning ahead, you’re looking for coverage to ensure your needs during your golden years are met.
Choose Better Healthcare with PRU Extra Preferred CoPay

Get a one-time Complimentary Health Screening when you sign up! T&Cs apply.
Learn more
PRU Shield EasySwitch for better health insurance coverage

Enjoy seamless transition with continued coverage and simplified sign-up. T&Cs apply.
Learn more
Your goals. Make them happen.

Let us help you find the right solutions to take care of
what’s important to you and your family.
##### Health Protection Our medical, personal accident and critical illness health protection insurance plans can help manage potential medical costs, so that you can focus on living your best life.
##### Life Protection Our life protection insurance plans help keep your family financially secure in the event of the unexpected, such as disability or death.
##### Wealth Accumulation Grow your wealth and steer towards your financial aspirations with our suite of savings, retirement and investment-linked insurance plans.
##### Legacy Planning Build your legacy plan with the potential to grow and preserve wealth towards a secure future that lasts for generations.
New ##### PRUApex MultiGen Wealth A perpetual wealth solution crafted to endure - growing today and across generations.
New ##### PRUApex Legacy Index A bespoke Indexed Universal Life plan - where every thread we weave grows and shapes your enduring legacy.
Promotion ##### A Promise of Radiance Sign up for selected plans and enjoy rewards.
Promotion ##### Celebrating Bonds, Inspiring Generations Enjoy single premium discounts on selected insurance plans.
Promotion ##### Play the Right Cards with SRS Promotion Play your bonus card and aces it with your Supplementary Retirement Scheme (SRS) funds.
New ##### Boost your monthly income Start saying yes to what matters today and not just what’s down the road with our income generating solutions.
Promotion ##### PRUShield EasySwitch Make the switch with PRUShield EasySwitch and enjoy 20% off your first-year premium.
New ##### PRUIndex Lifetime Income Build monthly income you can count on - powered by growth potential and guaranteed payouts.
New ##### PRUIndex Income Boost Harness Index growth to generate income while safeguarding your savings from market downturns.
New ##### PRUVantage Prosper A Whole of Life Investment- Linked Plan that nurtures wealth to yield a lasting bloom.
New ##### PRUHospital Care360 Affordable care that keeps you going during hospitalisation, because life doesn't wait.
New ##### PRUActive Crisis Guard Be covered against health crises that require serious treatments.
New ##### Expat Guide: Safeguarding financial security for expats in Singapore Helping expats secure health and wealth protection with Prudential’s insurance solutions.
Story ##### Can Young Adults Even Afford Insurance Nowadays? By Rice Media Is health insurance all that important? Hear from fellow young Singaporeans about what they think.
Story ##### Live Confidently with this Comprehensive Guide on Term Life Insurance
Popular ##### PRUFirst Promise A bundled maternity insurance plan that protects both mum and baby from as early as week 13 of pregnancy, providing baby with a gift of protection from day one and beyond.
Story ##### 5 Things To Keep In Mind When Buying Endownment Plans In Singapore
Story ##### How do I compare Integrated Shield plans?
Popular ##### PRUActive Term A unique and customisable term insurance plan designed to keep up with your changing needs.
Popular ##### PRUVantage Assure Series A flexible investment-linked plan that protects and grows your wealth so that you can keep up with changing times.
Popular ##### PRUActive Protect A customisable critical illness insurance plan that can be built as you grow, providing coverage against recurring early stage critical illnesses and more.
Popular ##### PRUActive Life III A customisable whole life insurance plan designed for your growing needs, providing comprehensive protection at every stage.
Story ##### 3 Insurance Plans For Your Child
Story ##### Here are 4 important insurance plans to consider for your family
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Make an online payment for your S$ Regular Premium policies using credit card, eNets or PayNow on iPay, your one stop payment portal. You can also sign up for recurring payments via GIRO or credit card on iPay.
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Prudential Singapore
Prudential Customer Service Centre
Prudential Tower, 30 Cecil Street, #01-01, Singapore 049712
Mondays to Fridays, 9:00am to 5:00pm (excluding Public Holidays)
Contact Centre
1800 3330 333 Mondays to Fridays, 8:30am to 5:30pm (excluding Public Holidays)
+65 63330333 If you're dialling from overseas or via a payphone
Prudential Corporate Office
1 Pasir Panjang Road, #09-01, Labrador Tower, Singapore 118479
Company Reg. No.: 199002477Z