Beithoven

Title: Content Strategist (EN/中文) | Answer-First Content Strategy for SMB Growth

URL Source: https://beithoven.com/

Published Time: 2017-09-30T09:10:12+00:00

Markdown Content:
What My Clients Say

"Bei Bei's ability to assist in the management of our WeChat account was very helpful for our predominantly English-speaking/writing organization. She was a wonderful writer, translator and WeChat organic social lead for us, helping us break into new markets. Look forward to working with her again!"

Eric Olsen | Vice President of Marketing Art of Problem Solving (United States)

"Bei is professional, highly organized, sticks to deadlines, friendly, open-minded and overall a real pleasure to work with! Highly recommended for all your marketing needs :)"

Serena Carsley-Mann | Marketing Manager CallApp (Israel)

“I am in the real estate business and often worked with website creators for the new projects in Singapore. Most of the time, other web builders and/or web designers will try to sway me away from my ideas because it may seem a hassle. But not Bei. She is patient, prompt, polite and proactive in providing better solutions and ideas. When I still favor my initial idea, she will comply without a hitch. She is also clear in her messages which makes everything so simple and easy to communicate. She seems telepathic. Will employ her services again soon.”

Wayne Ho | Branch Division Director Singapore Real Estate (Singapore)

“I've had the pleasure to work with Bei (Beithoven) for the past 2 months and it was such a joyful experience! She replies promptly, shows great initiative in the projects, and is incredibly patient and professional. Thank you Bei for the articles over the past 2 months, I'll look forward to another great year with you as our copywriter. Cheers!"

Denise Tay | Senior Marketing Executive PSB Academy (Singapore)

"Having worked with various designers for about 20 years in my publishing career, once in a while I would come across an exceptional designer who stands head and shoulders above the rest. Beithoven is such a rare designer, who is not only gifted and creative, but also patient and professional. She has a keen eye for art and photography, as demonstrated in her superb design and layout of my poetry book. I highly recommend her services to anyone who needs help with book design and layout."

Jimmy Tan | Writer / Editor & Author"Nature Sketch - A Poem about the Twelve Apostles in Victoria, Australia"

"I have benefited from her creative problem-solving skills, work ethic, customer-comes-first mentality and willingness to do whatever it takes to get the job done. As a colleague, Bei was incredibly generous with her time and expertise, which included everything from her experience to an expert-level knowledge of designs software. Beyond that, I have to say that her quiet disposition has made the team more cohesive."

Jeff Tan | Director Singapore Institute of Management (Singapore)

"I have been working with Bei on several important projects recently and I have to say her professionalism, knowledge, efficiency and prompt work delivery is delightful. She is easy to communicate with and importantly the cost was within our budget. All in all a very happy customer! Thank you Bei 😁 "

John Sartain | Managing Director HRS Asia (Singapore)

"It has been with utmost pleasure to have worked with Bei for a couple of content pieces. She is not only prompt with replies, but the works she has provided are of quality. Her articles are well-written, and easy to understand from a customer standpoint. I will definitely recommend Bei, and I'm looking forward to working with her again soon."

Olivia Tay | Senior Marketing Executive PSB Academy (Singapore)

"I have worked with Beithoven on numerous occasions. Working with her during these occasions, she displayed good knowledge, and shows great empathy and patience to a technically inert client like me. I do not hesitate to recommend her to potential clients who value professional service with a human touch."

KC Chang | Owner Million Advertising & Silk Screen Pte Ltd (Singapore)

"Bei is highly professional, skilled, responsive efficient. Worked with her on a short project and I am very happy with the content she has produced. Highly recommended. Five stars go to her."

Waheed Akhtar | Owner PaperZ (Singapore)

"We had a splendid time working with Beithoven. Ms Bei offered outstanding customer service and was always professional yet she was always warm with her replies. She surpassed our expectations for her project and deadline. It was a delight engaging with Beithoven's services. Look forward to do business with you again!"

Evangeline Sim | Marketer Feng Shui World Pte Ltd (Singapore)

“We engaged Bei to design a website and marketing collaterals. She was helpful, approachable and very timely in her response. We are very pleased with the process of working with Bei, as well as the end products that she delivered. As we grow as a company, we will definitely continue working with Bei for future projects, and would not hesitate to recommend her services to others."

Mark Tan | Operations Timcare Biotech (Singapore)

“It was great working with Bei. Everything was delivered as promised on time. I am extremely happy with the documents. It was in the exact tone I requested and was absolutely perfect. I cannot recommend her enough for high-quality writing jobs and quick communication.”

Sheetal S | Senior Marketing Manager ProSpace (Singapore)

"Was able to understand our requirements, gave relevant advice to improve the site, and delivered above and beyond what we needed. Appreciated the help deeply and it was a most pleasant experience working together! Highly recommended!"

Liting | Owner Little Oasis (Singapore)

“Bei was wonderful and delivered exactly what I needed. She wrote 2 articles and a marketing email pointing customers to those articles. The articles were well researched and contained good SEO keywords. I will definitely be using her services again soon!”

Pam | Owner Patio & Pizza (United States)

"Straight forward and accommodating. Bei was able to listen and ask the right questions to get a good brief."

Melvin Tan | Owner FLOW (Singapore)

“Bei was able to get down to what I needed and she did it with speed and professionalism.”

Clarence Foo | Associate Deputy Group Director OrangeTee & Tie Pte Ltd (Singapore)

"Beibei very good and professional! My English no good, cannot write proper English. Beibei is bilingual! Can put my product description text into high quality English. She is very creative, think good name for my product. Fast delivery. Nail it 1 Time. Hope to work with her again!!"

Clara Wong | Owner Fook Sang Tong (Singapore)

"Bei did all the research with my brief and created an effective landing page.. she didn't just take my ideas but went one step further with practical suggestions to increase the conversion rate. Thks for getting me such good results for my campaign!"

Fan W. | Owner Vivacity Asia (Singapore)

“The artwork is amazing, the tagline is catchy and the whole concept is awesome.”

Hilarion Goh | Photographer Hilarion Goh Photography (Singapore)

“I had engaged Beithoven's service on designing flyer and table banner. As it was tight timeline, she managed to produce it promptly and earlier than expected. She was very professional and quick to resolve any amendments needed. The end result was really very satisfying. My working partners and I were very pleased with the quality of work. We sincerely appreciate her responsiveness and the way she conducts her business. We will engage her business more in future, and will definitely recommend her service to others."

Carol Liew | Marketing Director Property Girl (Singapore)

"Best service I’ve ever had. So friendly and helpful. Great work and quick responses. Thanks very much!”

Joshsnton | Owner Elite Physique (United Kingdom)

“Bei nailed our topic almost immediately and provides a refined and professional tone in writing. Bei was easy to work with and delivered high-quality work."

Alex Schmidt | Marketing Director Coursedog (United States)

“Very happy with the way you took direction – thanks!”

Kate | Marketer Subaroo (Australia)

“Very reasonable pricing, great graphics and layout. Also, minimal supervision is needed as Bei is an experienced marketer.”

Kylynn Teo | Director Synnovate Solutions (Singapore)

"It's been a pleasure working with Bei. She's responsive, very detailed in her work and gives good suggestions. Thumbs up!"

Winnie Teo | Owner Connected Learning (Singapore)

"Really put in effort and dedication to help you on your digital marketing. Founder knows what she's doing and put in her best to put your business in front of others."

Cena Yong | Entrepreneur RY FBA (Singapore)

"The task here was to research, narrative and presentation. This has worked well and we have made changes once we have looked at the draft. Things often look different once you see ideas taking shape. These have been applied and turnaround in a timely manner. We are happy and have commissioned our next assignment."

Lobo | Owner Pickpockets (United Kingdom)

“We needed a Corporate Video for the Exhibition quite urgently...produced the video within a very short period of time and it is just nice for the exhibition. Easy to communicate and very responsive to all the requirement. Thanks for all the efforts.”

Calista Ma | Marketer Five Aluminium Boat & Engineering Pte Ltd (Singapore)

“Great Experience! .. was prompt with responses as well as delivery time. Followed all direction as far as content and theme.”

Emily Adolf | Owner Summit Moving & Storage (United States)

“Great job!”

Dr Kevin Lau | Owner Health in Your Hands (Singapore)

“Excellent! Great work A+!"

Markus | Owner Goshly.com (United States)

“Good work carried out efficiently."

Paul Connolly | Owner The Copybear (Sweden)

“Talented, committed and responsible team. Thank you very much!"

Jocelyn Lau | Owner Kucinta Books (Singapore)

“Bei provided a professional service. I would definitely use her again.”

Scott Sheldon | Owner Sheldon Homes (Australia)

Join Me!

Join a global community of 1,000+ marketers and business owners to receivetwo monthly content marketing strategies for SME/SMB(small & medium businesses)growth, covering topics that I’m very passionate about especially visual storytelling, AI art, SEO/AEO/GEO, social media and China marketing.

Content Strategist (English/Chinese)

// Marketing Designer + Writer + Social Media Manager

I’ve created 300+ visual content and top-ranking English/Chinese articles on Google and other search engines.

Top Industries I've Served:

• Education/SaaS - 9 Years of Experience


• Leisure/Tourism - 9 Years of Experience


• F&B - 5 Years of Experience

About Me:

• Bilingual (English/Chinese) content strategist

{marketing designer, writer and social media manager}
* SEO, WordPress & WooCommerce personal coach & trainer
* More than 20 years of marketing, design & editorial experience
* Published author of 4 English guides in Singapore
* Master of Mass Communication (Nanyang Technological University, Singapore)
* Bachelor of Science, Economics (Hons) (London School of Economics, London)
* Dip, Professional Photography (New York)
* Nano-influencer on Linkedin, Twitter & Instagram (with more than 8,000 combined genuine followers) for products/services targeted at entrepreneurs, marketers & agencies. Owner of a few Facebook groups, one of which has more than 38,000 members.

You’re putting in the effort — showing up consistently, sharing valuable posts, maybe even boosting a few — but your audience isn’t engaging.

Leads are slow. Sales are flat.

It’s not about doing more.

It’s about doing things differently.

📉 Most marketing problems come down to one thing: misaligned content.

The kind that fills up your feed, but not your pipeline.

What you really need is the right content — built on strategy, backed by story, and designed to sell.

🔥 That’s where I come in.

As a bilingual (English/Chinese) content strategist, I have helped businesses and agencies create effective marketing strategies and grow through branded stories — visual and written — that connect with the right people and move them to act.

Whether you’re struggling to turn content into conversions or launching into Chinese markets — I’ve got your back.

• 𝐋𝐚𝐜𝐤 𝐜𝐥𝐚𝐫𝐢𝐭𝐲 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠? I’ll act as your fractional CMO—bringing clarity to your marketing direction, refining campaigns, reviewing results, and offering senior-level guidance without the full-time cost.

• 𝐍𝐨𝐭 𝐠𝐞𝐭𝐭𝐢𝐧𝐠 𝐥𝐞𝐚𝐝𝐬 𝐝𝐞𝐬𝐩𝐢𝐭𝐞 𝐛𝐞𝐢𝐧𝐠 𝐨𝐧𝐥𝐢𝐧𝐞? I’ll craft smart, targeted content strategies to grow your visibility, attract the right audience, and drive real results.

• 𝐍𝐞𝐞𝐝 𝐚 𝐬𝐞𝐜𝐨𝐧𝐝 𝐬𝐞𝐭 𝐨𝐟 𝐞𝐱𝐩𝐞𝐫𝐭 𝐞𝐲𝐞𝐬 𝐛𝐞𝐟𝐨𝐫𝐞 𝐩𝐫𝐞𝐬𝐞𝐧𝐭𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐧𝐞𝐱𝐭 𝐛𝐢𝐠 𝐢𝐝𝐞𝐚? I’ll discreetly review your marketing plans, proposals, or pitches—drawing from over 20 years of experience to offer constructive feedback that saves you from costly missteps.

Great content isn’t just about keywords — it’s about using the correct strategies and creating stories that resonate. Such content not only boost engagement and brand awareness but also enhance SEO and AEO/GEO search visibility. Such content also drives more traffic, builds trust, and converts visitors into loyal customers. In an AI-driven digital world, the right content, both visual and text, is the key to staying competitive and achieving your business goals.

Brand Strategies | Digital Marketing Strategies | Content Marketing Strategies | Social Media Strategies | Chinese Marketing Strategies | Mascot Marketing Strategies | Investor Pitch Decks | more

SEO/AEO/GEO Content Strategy | Comic Explainer Series | Cartoon Snippets | Infographics | Presentation Slides | Google / Baidu 百度 / Sogou 搜狗 SEO Keyword Research | SEO/AEO/GEO Content Research & Optimisation | Content Repurposing | Onpage Content Optimisation | Thought-Leadership Articles / Blog Posts | White Papers | e-Books | e-Interviews | e-Brochures |more

Social Media Marketing Strategy | Customised Content on RedNote 小红书 (Little Red Book), WeChat, Weibo, Facebook, Linkedin, Instagram etc.| more

E-Newsletters | Promotional Emails | Welcome Emails | Abandoned Cart Emails | Transactional Emails | Educational or How-to Emails | Event or Webinar Invitations | Customer Feedback or Surveys | Re-Engagement or Win-back Emails | Thank You Emails | more

Printed Publications | Physical Advertising | Physical Product Packaging | Signage and Displays | Educational Materials | Point of Sale (POS) Displays | Packaging Inserts and Coupons | Corporate Collateral | more

Metaverse Storytelling | Educational Content | more

"Strategy, storytelling, design, and SEO/AEO/GEO — when done right, content becomes your best-performing salesperson, driving traffic, engaging audiences, and converting leads."

@Beithoven

Being your business to the next level with custom, branded visual content that turn scrolls into clicks — and clicks into clients.

Infographic Marketing

Clarify data, inform clearly, and captivate your audience to boost engagement.

Comic Marketing

Tell your brand story with captivating comic strips that attract quality leads naturally.

Cartoon Marketing

Bring your ideas to life with playful cartoon campaigns that inspire genuine interest in your business.

Generic blog posts such as 'How to' articles or general listicles don’t cut it anymore. Today’s content must be strategic, insightful, and tailored to real audience needs — with SEO/AEO/EGO baked in. That’s how you stand out and convert.

Are you struggling with low engagement and stagnant follower growth on Xiaohongshu—or just aiming to reach more Chinese consumers effectively?

with Ready-Made Content Templates and Micro Content Gigs