OtterHalf Marketing…'s logo

OtterHalf Marketing Consultancy

Marketing consultant

"Launched in April 2023, OtterHalf is a remote marketing consultancy founded by industry veterans with 20+ years of collective experience in marketing and partnerships within the tech sector. The agency was established by a team that experienced redundancy during the height of a tech layoff, with a mission to bridge the marketing expertise gap for tech companies.

OtterHalf’s services include
1. Serving as a fractional marketing team for businesses, where companies pay a monthly subscription, and
2. Engaging in project-based work through the traditional agency model, where OtterHalf works with businesses on a per-project basis.

In 2024, OtterHalf was a 'New Kid on the Block' finalist in Marketing-Interactive Agency of the Year Awards."

Rating
5.0
4 reviews
Facebook Likes
16
27 follows
Category
Consulting agency
Monthly Visits
642
2025/6
Address
22 Sin Ming Ln, #06-76 Midview City, Singapore 573969
Located in: ingdesigners

Extra Info

Title: Award-winning fractional marketing agency offering digital marketing services, strategic marketing partnerships and more in tech | OtterHalf


URL Source: http://www.otterhalf.co/


Markdown Content:
Image 1: Cute cartoon otter with a koi fish on its head.


Get marketing expertise and execution without the full-time cost


Need cost-effective marketing results?


We’re an experienced marketing team available at a part-time or project basis. We scale up according to your budget, and help your business grow without breaking your bank.


of GOLD and LOCAL HERO for “New Kid On The Block” at Marketing Interactive Agency of the Year Awards 2025


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Winner


7.2


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average client feedback score


successful end-to-end projects delivered


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30+


86%


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of our clients rely on us instead of an in-house marketing team


Here’s what we do best


Partnerships & Affiliate Marketing


Partnerships are one of the most overlooked but cost-effective ways to grow. With our deep expertise, we’ve helped businesses double their exposure without doubling their cost.


Campaigns


Planning your next campaign push? We shape strategy, develop creative concepts and assets, and support rollout—while working closely with your team and monitoring results as we go.


Marketing Strategy & Planning


We dig into what’s working, what’s not, and spot opportunities for your business to grow. It’s deep-cut, senior-level thinking—without the full-time cost.


Marketing Mentorship


As marketing experts, we’ll coach your junior marketers on strategy, execution, and decision-making. We also offer hiring help, from reviewing resumes to conducting interviews.


Image 6: Illustration of a cute otter with large eyes and a curled tail, peeking over a navy blue laptop


B2C? B2B? We do both.


Have you achieved product-market fit and are trying to scale up? Or are you fresh off your Series B funding and hoping to expand market reach?


Whether you're scaling post-funding or post-restructure, we act as your senior marketing team without the full-time cost, making us the perfect pocket-rocket agency to help you scale up and expand your wins.


We specialise in these industries:


🍔 Food


🛍️ Retail


✈️Travel


💳 Fintech


...and more!


Meet our happy clients


* 3.7X revenue growth in 2 months


* 51% increase in click-through rates


* $40K savings through strategic partnerships


Food


Image 7: Kopifellas logo


Real Estate


Retail


Education


Finance


Image 8: Lendela logo


Image 9: ARKI logo


Travel


Others


Image 10: DDIY logo


Image 11: Into the Woods logo


Image 12: Rida logo


Image 13: Tour de France logo


Image 14: Uncle ringo logo


Image 15: Fortytwo logo


Image 16: Haylee logo


Image 17: REFASH logo


Image 18: Logo for CIRCLES.LIFE


Image 19: Spree logo


Image 20: Suntec convention centre logo


Image 21: Logo of Singapore Science Park


Image 22: Better Things logo


Image 23: CapitaLand logo


Image 24: GuocoLand logo


Image 25: Hatch Academy logo


Image 26: Logo of Singapore Management University


Image 27: Zenith learning group logo


Image 28: Logo of Airalo


Image 29: Sustenir logo


Image 30: Everiday logo


Image 31: Flavours of tomorrow festival logo


Image 32: Oddle logo


What our clients are saying


* FortyTwo


“A few areas that stood out during our time together: steady increase in brand visibility through paid media, clear improvements in day-to-day engagement on social platforms, and willingness to adapt plans based on feedback and changing needs.”


Jasper Chen


Chief Technology Officer, FortyTwo

* Lendela




“We engaged OtterHalf's fractional marketing team because of its flexibility to respond to our immediate business needs. From the onset, we established clear business objectives, which they have met. The collaboration was marked by a constructive exchange of ideas and was a positive learning experience for all parties. I especially valued the open communication and transparency between the teams, as we worked towards our shared goals.”


Vanessa Ng


Head of Marketing, Lendela

* Refash




“OtterHalf has come up with a Partner Programme Playbook for us to emulate for the future. From working with the 3 partners via OtterHalf, the monetary cost-savings we get is close to S$40,000, not including the marketing exposure value that the partners would be directing to this partnership.”


Aloysius Sng


Founder, REFASH

* Flavours of Tomorrow Festival




"Their efforts have been pivotal to the event success - well crafted strategies and timely execution. The strategic thinking and creativity they infused into our campaigns were truly impressive. A heartfelt thank you for your excellent services – you've proven to be an invaluable partner!"


Bernard Teo


Business Director, MMLABs


(Co-organiser of Flavours of Tomorrow Festival)

* Into the Woods




"We engaged OtterHalf for Into the Woods' brand development work, and it was one of the best decisions we have made. Not only have they brought our vision to life with the brand, they also helped with reviewing our website, even though it wasn't part of the scope. They listened, and they delivered, above and beyond."


Sam


Senior Business Manager, Into the Woods

* Nuguru




"They were methodical, timely and had the relevant insights and know-how to make it work. Major props to the team for also not just working on our project, but also thinking of our business needs as a whole"


Lim Yi Ning


Ex-Head of Growth, Nuguru

* Tour De France




“Ton of good feedback of the Tour de France Singapore Criterium 2023 event this year. Thank you for making it happen.”


Ken


Director, Evoke

* Zenith Learning Group




"Cass comes with a wealth of experience in tech and brings great execution skills to the table. Definitely an asset to any marketing team!"


Lim Zi Jian


Head of Commerce, Zenith Learning Group


Image 33: Virtual meeting room with four people in video call, labeled as Nicole Gonzaga, Cass, and Hayley, sitting on colorful bean bag chairs around a small round table with a plant, on a wooden floor, beside a patterned rug and a sign that says 'Lounge Area'.


Our Story


OtterHalf was born after our founder, Cassandra (Cass), was retrenched at the height of the tech layoffs in 2023.


Alongside two trusted ex-colleagues (and our beloved mascot Ottie!), she created OtterHalf, a marketing agency that offers part-time marketing services for ever-changing businesses.


The early days were tough. But within a year, OtterHalf became sustainable and revenue-generating, proving that small teams can do big things.


Today, Cass has a built a strong team united by the belief that businesses have the power to contribute to a better world.


Why you should work with us, in 60 seconds


Image 34: Cute illustration of a smiling otter with a cinnamon-colored tail and a pink belly, sitting in a playful pose.


FAQs on our Fractional Marketing Services



  • Save money. The average monthly cost of hiring a full-time VP of Marketing is at least S$12,000, excluding benefits, and they may also not be utilised at 100% capacity. S$12,000 is 3X that of what you would pay if you engage a VP of Marketing on a fractional basis. The savings are way more significant if you engage our marketing team on a fractional basis, compared to hiring a full-time marketing team in-house.


Move fast. Comparing the time required to hire and train a suitable VP of Marketing or marketing team, which can take up to a year, we can get things started 20 times faster than in-house hiring.


Stay nimble. With the monthly plan, you can pause and resume our services as often as you need to ensure you’re only paying for marketers when you have work available for them.


To understand what fractional marketing is and how it can benefit you, you can read this article.
* We work on a credits-based model for each of the fractional marketing services, whether it’s "Hire a VP Marketing” or "Hire a marketing team”. There is a fixed credits system we have for each fractional service, and credits would be deducted based on output.
* For fractional marketing services, we work on a credit system where you will know the number of credits you get, and how much credits would be deducted per deliverable during the engagement period. This would be made transparent to you during the quotation stage.
* On average, for strategy work, we will get back in 5-10 working days. For execution work, requests are completed in 3-5 working days or less. However, more complex requests can take longer.
* For all planning and strategy work, you’re working directly with Cassandra, the founder of OtterHalf, with the support of at least one account executive, depending on the scope of the engagement.


Execution work will be developed by OtterHalf’s team members as well as our network of freelancers, typically for project-based engagements.
* Credits not used for that month can be carried forward for one month.
* We take pride in the high quality of our work. No refunds will be issued once work has commenced. However, we value your satisfaction, and if you have concerns about the service, please let us know, and we will work with you to address them.


Still have questions?


We’ll help you answer them!


Chat with us and we’ll help you understand how we can partner to deliver value. We’ll also introduce you to OtterHalf, our book of work and our pricing model.


Prefer to text? Reach out to us via WhatsApp.


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