Singapore Institute of Retail Studies
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Title: Singapore Institute of Retail Studies
URL Source: http://www.sirs.edu.sg/
Published Time: Fri, 01 Aug 2025 16:16:41 GMT
Markdown Content:
SIRS | Singapore Institute of Retail Studies
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Courses
The Future of Retail Excellence
Mastering the Art of Making a Powerful Sales Pitch
Business Intelligence to Improve Revenue
Customer Experience & Service Excellence
Retail and Visual Merchandising
Retail & Digital Certification Programmes
SkillsFuture Career Transition Programme (SCTP)
WSQ Diploma in Retail (Retail Operations)
WSQ Specialist Diploma in Retail (Operations)
Social Commerce: Boost Awareness and Engagement to Drive Your Business Growth
eCommerce: Drive Sales Conversions and Maximise Your Business Growth
AI, Digitalisation & Tech Innovation
TikTok Shop: Optimise Your Social Media Marketing Engagement and Boost Your Sales
Start Your Business at No Cost Using Affiliate Marketing
Social & Influencer Marketing: Drive Conversions & Optimise Returns
Generative AI Content Creation: Super Sprint your Sales and Marketing Performance
Supercharge Sales with Automated Omnichannel Integration
Accelerate Sales & Conversions with AI-Powered Data Analytics
Sustainability Everyday: Leather Crafting and Learn Mobile Photography with eCommerce Tips
Sustainability Everyday: Upcycle Fabrics and Learn Mobile Photography with eCommerce Opportunities
Sustainability Everyday: Grow Green and Learn Mobile Photography with eCommerce Tips
Creative Problem Solving and Smart Decision Making for Business Success
SkillsFuture for Digital Workplace (SFDW) 2.0
Building An Effective Digital Personal Brand
People and Relationship Management
The Future of Retail ExcellenceAI, Digitalisation & Tech InnovationSustainability in eCommercePeople Development
For Companies
Customised Workplace Solutions
Customised Training Programmes
Retail & Digital Mentorship Programmes
Government Schemes & Subsidies
Progressive Wage Model (PWM) for Retail
Customised Workplace SolutionsGovernment Schemes & SubsidiesWorkplace Learning
Career Advisory
SkillsFuture Career Transition Programme (SCTP)
Job OpportunitiesTalent Solutions
Government Schemes & Subsidies
Government Schemes & Subsidies
Progressive Wage Model (PWM) for Retail
Retail & Digital Certification Programmes (L2)
SCTP (SkillsFuture Career Transition Programme)
SFDW (SkillsFuture for Digital Workplace) 2.0 - for Businesses
WSQ (Workforce Skills Qualification)
Enhanced Training Support for SMEs (ETSS)
Enterprise Development Grant (EDG)
SkillsFuture Enterprise Credit (SFEC)
Workfare Skills Support (WSS) Scheme (For Companies)
Subsidy Support for Individuals
SkillsFuture Mid-Career Enhanced Subsidy (MCES)
Union Training Assistance Programme (UTAP)
Workfare Skills Support (WSS) Scheme (For Individuals)
Post-Secondary Education Account (PSEA)
Progressive Wage Model (PWM) for Retail
Retail Industry Digital Plan (IDP)
Retail Industry Transformation Map (ITM)
Job Skills Integrator - Retail (JSIT-Retail)
Government Schemes & Subsidies
Funded ProgrammesSubsidy Support for CompaniesSubsidy Support for IndividualsGovernment Initiatives
Resources
About SIRS
Connect with UsGeneral Information
SEARCH
Thrive: Train with Retail and Digital Experts =============================================
Learn: Get ahead in the Social Media scene ==========================================
Thrive: Customised Workplace Solutions ======================================
Thrive: Train with Retail and Digital Experts =============================================
Learn: Get ahead in the Social Media scene ==========================================
Thrive: Customised Workplace Solutions ======================================
Where You and the Future of Retail Come Together.
GENERATIVE AI with DESIGNS.AI: Create and design any Text, Image, Video, Speech Content and Marketing Materials easily with more than 6 AI Tools
FASHION SUSTAINABILITY & MOBILE PHOTOGRAPHY: Create new fashion products with BROTHER sewing machines PLUS Smartphone Photography techniques
AFFILIATE MARKETING: Build your potential side income partnering with Shopee and Lazada Merchants
Our Top 10 Courses Taken by Learners
Start Your Business at No Cost Using Affiliate Marketing
Kickstart a business with zero upfront cost by learning to build and manage affiliate marketing channels that drive traffic and sales. This course equips you with practical skills in content creation, SEO, and inbound marketing—helping you attract the right audience, grow passive income, and scale your business sustainably.
TikTok Shop: Optimise Your Social Media Marketing Engagement and Boost Your Sales
TikTok has a vast and growing audience and is quickly emerging as a social media giant. Within five short years since its inception, TikTok has garnered over 2.6 billion downloads and more than 1 billion monthly active users from 154 countries worldwide who spent an average of 1.5 hours on the app daily*. With the launch of TikTok Shop in Singapore, a new e-commerce marketplace that brings together sellers, buyers, and creators all within the TikTok app, individuals and businesses now have the perfect opportunity to capitalise on TikTok’s soaring popularity by selling their products and services on the platform.
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Cross Border e-Commerce: Mastering Selling Strategies on Amazon.com
Are you an aspiring global e-commerce seller eager to tap into the vast potential of the US market? If so, this exclusive workshop, developed in collaboration with Amazon, is tailor-made just for you. Combining theoretical knowledge with hands-on practice, you will be equipped with a comprehensive understanding of selling on Amazon.com and navigating the complexities of the US market. With direct support from the Amazon Global Selling team during the workshop, you will gain invaluable insights and practical skills, and be well-prepared to succeed in your cross-border e-commerce journey.
Alibaba Business School
The signing of the Training Cooperation Agreement between Alibaba Group’s Taobao Education (Previously known as Taobao University) and SIRS in Nov 2016 has brought about a suite of cutting edge programmes on digital excellence made available for the first time to Singapore retailers.
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Omnichannel Content Marketing and Leads Generation
Our society is transforming in the technological evolution, and every advancement is influencing how businesses attract consumers to buy from them every which way in a fiercely competitive and highly connected market.
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WSQ Diploma in Retail (E-Commerce / Omni-Channel)
While a brick-and-mortar store promotes customer experiences with a human touch, the need for digital commerce cannot be overlooked in the 'New Retail' landscape. As consumers move between offline and online platforms, businesses need to recognise the need to shift their business models to effectively engage with their customers and efficiently meet their changing behaviours and expectations.
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WSQ Specialist Diploma in Retail (Operations)
As technology advances, savvier consumers demand for more curated shopping experiences as they touch on multiple channels during their purchasing journey, triggering a new trend in the retail landscape. Retailers now need to embrace ‘New Retail’ - an integration of offline and online platforms by leveraging data technology to provide a more well-rounded retail experience.
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SkillsFuture Career Transition Programme (SCTP)
The SkillsFuture Career Transition Programme (SCTP) is a train-and-place initiative by the SkillsFuture Singapore to support mid-career individuals in upskilling and reskilling themselves with industry-relevant skills and knowledge to boost their employability to take on new or enhanced job opportunities in the retail and new sectors. Trainees will receive advisory and employment facilitation by our team of qualified Career Advisors from SIRS at no cost.
Sustainability Everyday: Upcycle Fabrics and Learn Mobile Photography with eCommerce Opportunities
Create new fashion products with BROTHER sewing machines PLUS Smartphone Photography techniques
Over 200,000 Professionals and Companies are Thriving in their Careers and Businesses from their Training with SIRS
The Singapore Institute of Retail Studies (SIRS) offers training solutions that encompass the critical key areas that are highly in-demand, supporting the drive towards the future of Retail excellence and digitalisation. At SIRS, our trainers are carefully curated to include industry practitioners who are not only of the highest calibre in their field of expertise that spans the depth and breadth of business, digital marketing, ecommerce, service and more, but who are also tuned in to the most current global and local trends across a broad spectrum of knowledge and skills.
Retail & Digital Certification Programmes
Unlock the future of retail with WSQ-certified courses at SIRS. Learners gain a comprehensive understanding of modern retail best practices, seamlessly integrating digital components like omnichannel and e-commerce fronts for their companies. Designed for learners at various proficiency levels and seniorities, our programs delve into retail operations and digital technology.
Retail & Digital Programmes
Unlock success in retail and digital commerce with SIRS’s Retail & Digital Programmes. Boost your business through social commerce, jumpstart your online presence, and drive conversational commerce. Enhance store aesthetics, enrich the customer journey, and boost revenue with personalized 1-to-1 training.
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Social Commerce & Marketing
Master the art of social commerce to boost engagement, build brand trust, and drive sales across platforms like TikTok, WhatsApp, and Instagram. These hands-on courses equip you with skills in influencer marketing, live streaming, affiliate strategies, and mobile content creation—empowering you to craft compelling campaigns, foster real-time customer interactions, and convert audiences into loyal buyers.
Digital Marketing
Level up your digital marketing skills to boost visibility, attract leads, and grow your business. These hands-on courses cover essential areas like SEO, social media, eCommerce, and personal branding—equipping you with practical tools to build stronger campaigns, engage audiences, and stay ahead in a fast-changing digital landscape.
eCommerce
Get ahead on eMarketplaces: Amazon, eBay, Lazada, Qoo10, and Shopee. Gain comprehensive knowledge of key ecommerce strategies, eMarketplaces, and social commerce platforms. Develop a customer-focused and integrated approach, ensuring a sustainable and competitive edge. These courses empower individuals to navigate the dynamic ecommerce landscape and thrive in the online business realm.
Critical Core Skills
Improve your interpersonal communication, negotiation, rejection handling, and consensus building skills to navigate workplace dynamics effectively. Focused on stakeholder management and maintaining composure, these courses foster proficiency in crucial skills for professional excellence.
Customised Workplace Solutions
Customised Training Programmes, Consultancy & Mentorships
Job Opportunities
Kickstart your career in retail with SIRS. Discover a variety of job opportunities and programs including the Career Conversion Programme, SkillsFuture Career Transition Programme, and Work-Study options. Tailored for both fresh graduates and mid-career switchers, these initiatives offer the skills and knowledge needed to excel in the evolving retail landscape. Start your journey to a fulfilling retail career today.
Testimonials - What People Say about Us
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“SIRS is competent in developing future-ready talents with in-demand skills and digital transformation relevant knowledge for our staff...Despite the multiple challenges posted by pandemic, SIRS has conducted a series of e-learning courses that changes the traditional retail mindset of our rank-and-file staff to align to BHG Singapore’s digital transformation plan. SIRS will continue to be the strategic partner of BHG Singapore in the subsequent phases of our three year reinvention plan.”
– Jheeva Subramanian, Chief Financial Officer, BHG (Singapore)
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“We recognised the need to have an online presence, but it was not generating sales and we did not know how to approach it. During my (WSQ Diploma in Retail Operations) training, I came to know about other e-commerce workshops available at SIRS, and I decided to send my sales staff for the courses for them to learn how to enhance our online business….This is a whole new universe for us and one that is opening up interesting opportunities.”
– Mr Wong Hing Kong, Director, Unidbox Hardware
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“The instructor was very enthusiastic and went beyond the course notes to help trainees start their businesses right away… The biggest benefit I got from the training was that I actually got my first sale from the item I listed that very day in class…The benefits from this programme have exceeded my expectation…I had never imagined that I could become one of the top sellers in Lazada.”
– Mr Kwan Kah Huei, eCommerce Business Owner, Greenlight.com Pte Ltd
News and Trends
Get yourself updated with the latest news and trends in Retail, Digital & Technology, and the landscape of in-demand areas including eCommerce, Digital Marketing, Social Commerce & Marketing, as well as key National initiatives. Keep yourself abreast on how you can stay ahead of the game in your business and professional growth and development.
Is Your Retail Business Ready to Thrive in the New Retail Omnichannel Economy?
The Straits Times: Skills training must evolve to keep workforce resilient
Retail Industry Transformation Map 2025
3 Methods to Enter the Chinese Market
SIRS Partnerships
SIRS has an extensive network of key strategic partners across the retail and technology industries, with whom we work on national and business initiatives that drive the future of Retail, success in business growth and sustainability, talent management, professional employability and career development.
SIRS Partnerships
SIRS has an extensive network of key strategic partners across the retail and technology industries, with whom we work on national and business initiatives that drive the future of Retail, success in business growth and sustainability, talent management, professional employability and career development.
SIRS Partnerships
SIRS has an extensive network of key strategic partners across the retail and technology industries, with whom we work on national and business initiatives that drive the future of Retail, success in business growth and sustainability, talent management, professional employability and career development.
TOP
Singapore Institute of Retail Studies
The Future of Retail Excellence
AI, Digitalisation & Tech Innovation
Customised Workplace Solutions
Government Schemes & Subsidies
Government Schemes & Subsidies
Subsidy Support for Individuals
Government Schemes & Subsidies
© 2025 Nanyang Polytechnic. Last Updated 25 July 2025
© 2025 Nanyang Polytechnic.
Last Updated 25 July 2025